Extremely disappointed with the “new formula” that I purchased today 3/23/26. The smell is totally different from the iconic “baby soft” smell and it's thinner in consistency and felt tacky on my skin when I crawled into bed. Can't even say how bummed out I am. I will actually be returning it to the store and looking for a new brand after all these years.

[This review was collected as part of a promotion.] This is absolutely one of my favorite lotions to use on my little kids. It keeps the skin smelling great and soft all day long without needing to reapply. It doesn't cause it many skin irritation and I love the fact that it's got aloe and vitamin B five in it and who doesn't love the smell that reminds you of new baby smell even when they're a toddler.

This lotion is very versatile and can be used not only for babies but also for adults with sensitive or dry skin. The packaging is simple, practical, and easy to use, making it convenient for daily routines. The application is smooth and effortless, as The lotion spreads easily and absorbs quickly without leaving a greasy feeling. The smell is soft, clean, and comforting, while the aroma has that classic baby scent that feels fresh and relaxing. Overall, it's a great everyday product that leaves the skin feeling soft and hydrated.

[This review was collected as part of a promotion.] Johnson bady lotion is gentle , mousturizing , and leaves the skin feeling soft all day. It has a light, pleasant baby esecent that is not overpowering. Great value for daily use, specially for sensitive skin.

[This review was collected as part of a promotion.] i love this Johnson's baby lotion. It makes my baby skin soft and smooth. The aloe and b5 formula looks like it helps with dryness, and keeps her moisturized for a long time. It smells good and not too strong.we both love it.

[This review was collected as part of a promotion.] The Johnson's line is one of my favorites, it gives a spectacular aroma with a small Dose is enough to leave my baby's skin soft and hydrated, I use it daily after bathing and it has never caused irritation, in addition The packaging is practical, easy and safe to use

[This review was collected as part of a promotion.] I loveee the scent! The lotion is absorbed quickly, smells amazing, and is gentle on the skin! I love that it has aloe and vitamin B5! It was exactly what we needed after the beach trip. I would definitely recommend and plan to purchase again!

[This review was collected as part of a promotion.] Not my favorite lotion ever. It unfortunately has such a strong scent to it, that I could never lather my baby in this! It would simply be way too overpowering. It's a thinner lotion which isn't a bad thing- it dries fast but I feel like I would have to reapply because of how thin it feels. It also gave my daughter a slight reaction after a few uses. Could be good for some, but we probably wouldn't use this consistently.

[This review was collected as part of a promotion.] Really quick to moisturize your skin. It felt light on the skin and quick to absorb. I have also tried it on my body and I enjoy it. My baby skin is a little bit sensitive, but I think it did well on her skin.

[This review was collected as part of a promotion.] ​This lotion with aloe and vitamin B5 is a wonderful addition to our daily routine. It is very gentle, lightweight, and leaves skin feeling soft and hydrated without any greasy residue. I love that it has no added parabens or dyes, making it a reliable and comforting choice for my baby. Highly recommend!