[This review was collected as part of a promotion.] I loveee the scent! The lotion is absorbed quickly, smells amazing, and is gentle on the skin! I love that it has aloe and vitamin B5! It was exactly what we needed after the beach trip. I would definitely recommend and plan to purchase again!

[This review was collected as part of a promotion.] I've always chosen this lotion for my children since they were born because of its soft, long-lasting, and special baby scent. I also choose it because the bottle size is perfect; it lasts a long time, and a small amount is enough to keep them moisturized.

[This review was collected as part of a promotion.] It ended up being my favorite moisturizer…it’s not just for babies🥰 This johnson’s baby lotion cream whit aloe and vitamin b5 has become my favorite moisturizer because it does not leave the skin greasy It absorbs quickly,has a soft smell,leaves your skin with an inflexible glow without feeling heavy if the duration is much more than 12 hours…💚😍

[This review was collected as part of a promotion.] Absolutely love this baby lotion. Smells like a new born baby, and feels so soft and smooth. Leaves my baby’s skin feels fresh and clean and I know it’s protected. Large quantity for a great value. Cute packaging, wish the flip top was a pump top.

[This review was collected as part of a promotion.] Quantity is quite good performance the best Texture is liquid omogeneous Reaction No Aroma I love it is a super rich, soft aroma that leaves the skin of my baby fresh for longer contains vitamin B5 and aloe.

[This review was collected as part of a promotion.] This lotion is wonderful! The new formula with vitamin B5 and aloe is perfect for keeping skin moisturized and strong without any heavy ingredients. It contains no added dyes or parabens, making in incredibly gentle on sensitive skin, and it absorbs in seconds. The 13.6 oz bottle lasts a long time. It is officially become a must-have in our daily skincare routine!

[This review was collected as part of a promotion.] I tried this lotion on my sons and it does hydrate their skin well, especially now that the weather is hot and dry. I like that it doesn't feel heavy and it's easy to rub into their skins. However I'm not a big fan of the scent at all. I think it's overpowering for a baby lotion.

[This review was collected as part of a promotion.] I have always been in love with this lotion for my babies and it has only gotten better over the years. You can tell the formula is more lightweight and therefore more gentle on the skin which is so important. The fragrance is very subtle and not overpowering which is so important for our little ones. The moisture lasts for several hours and I’m comforted knowing my babies skin is soft and not irritated. I highly recommend. This is a great value for what you get and a little goes a long way so it will last a while.

I’ve been using Johnson and Johnson baby lotion as my only lotion for over 50 years…all of my life! This new formula smells absolutely disgusting. I’m actually known for my/your (original formula) smell and got compliments often. Even my family members think this stinks. I also put the original formula on my grand baby, but will not use this on her. This new formula feels sticky and is thinner, runny, and doesn’t dry well like the original formula. I am an avid swimmer year round and spend my summers in chlorine pools all day. The original formula was just right, providing just the right amount of moisture without being too thick or sticky. PLEASE bring back the original or make it available to order!!! I also have sensory issues which make this a huge issue for me. I’ve tried multiple lotions the past few months and have not found one that works the same. Very, very disappointed! This deserves zero stars.

[This review was collected as part of a promotion.] I am loving the new formula of Johnsons baby. According to the bottle , it has no added parabens or dyes. I'm not one for scented products but this is a light airy scent that anyone in my family could use. Mainly use on my 14 month old and 4 year old. They like to get a rub down of lotion after a bath or shower. Also like the cap. It had a locked lid as pictured. Once removed it is a nice cap because you dont have to worry about it coming off and having small pieces around the baby.