I am so extremely sad and disappointed about this change. There are certain things in life, especially with fragrance that can bring you comfort, and peace and nostalgia of the past. That was Johnson baby lotion for me. You took something that people have been using for YEARS and changed it not once but twice. It's honestly so disappointing. Seeing all these negative reviews you'd think you guys would consider the customers. Seeing your snark comments back after someone was clearly disappointed is just sad and disappointing all around. The thing with fragrance is it brings a form of memories back to someone, it's an emotional experience in some cases. Something that has been around since before I was born, I'm 44 years old now, and suddenly you're going left field with all these changes. I can guarantee you'll lose alot of money with this new change. The new formula is drying and smells so off putting. I'm glad I tried it in the store before buying it. I had to go to the bathroom and wash it off because it was giving me a headache. It smells so bad. Why would you change something so cozy and nostalgic to SO MANY PEOPLE.

[This review was collected as part of a promotion.] Has light creamy texture, easy to apply on gentle kids skin. Absorbs quickly. Has a delicate scent. I appreciate that it doesn't have parabens or dyes, however the ingredients list is far from perfect (fragrance, phenoxyethanol, oil), so use depending on how sensitive is the child's skin. Big, easy squeezable bottle.

[This review was collected as part of a promotion.] This baby lotion smells so good just like a powdery baby scent it enhances the baby smell. It is definitely good for newborns or delicate skin it will not disrupt the natural ph. It absorbs pretty quick so baby feels comfortable in it & doesn't leave no residue. Your baby's skin will thank you.

[This review was collected as part of a promotion.] I love this lotion for my son! I have two sons, one with normal skin and one with very sensitive skin and this is not for babies with sensitive skin at all! My son with normal skin this is great for him because it makes him smell so amazing and runs smoothly all over his skin. A little goes a long way! His skin is always baby soft!

[This review was collected as part of a promotion.] Definitely great at moisturizing! Hasn't caused irritation the size is great especially when you aren't wanting to waste better quality stuff. Great for after the beach dry skin! Absorption is wonderful!

[This review was collected as part of a promotion.] This baby lotion is so good! I use it all all my girls after baths! It makes there skin so soft and not dry! There is so much in the bottle it definitely will last awhile! It's not oily and applies great & easy to open and close!

The new formula has a smell of OFF Mosquito Spray. I used to LOVE this product. I will NEVER buy this lotion again unless you change it back or offer the original non-chemical, non-bug spray smelling lotion. DO NOT BUY THIS NEW CHEMICAL SMELLING LOTION!!!

[This review was collected as part of a promotion.] This is so soft it smells so good. It has aloe and vitamin B five it literally moisturize and protects from dryness and it strengthens the skin for the little ones. My favorite thing about this is the smell of it. It's easy to dispense and it really last a long time.

[This review was collected as part of a promotion.] I am loving this JohnsonsBaby Baby Lotion! It is super easy to use. The bottle is a great easy design to be able to squeeze out the lotion. It applies and absorbs very nice and evenly. The smell is good a perfect baby smell.

[This review was collected as part of a promotion.] This baby lotion has a soft scent and feels very gentle on the skin. I like this packaging because it's easy to use and the dispensing works well without making a mess. I think it's great for everyday use and suitability for sensitive baby skin.