I have used this lotion literally since I was a baby. My mom uses it and all my sisters, I used it on my children as well as myself. I have loved this lotion and turned many of my friends and family onto this lotion. This was the best lotion in the market for the price. It HAD great coverage, smelled great, loved the new apple blossom, and lasted. I am not sure why you have reformulated or changed something perfect?? Then repackaged it like you're streamline, non classic bottle would fool us diehards??? I WANT MY LOTION BACK !! I liked the classic packaging too. But whatever. This watery fake imposter formula excuse for Johnsons and Johnson baby lotion will not do. You can dress up cheap lotion in a nice bottle but it's still dollar store quality at this point. So so so sad and now I have a find a new lotion. Say goodbye to a 45 year customer. If you decide to return to your original quality product I will return.

When my husband came home with this lotion, I thought for sure he had bought the wrong product. I've been using the classic baby lotion for at least 18 years. But, he since he bought it, I figured I would use it. It does NOT smell as baby fresh. It has this weird tinge to it. I could use the classic with all my perfumes and not worry about it clashing, but this new stuff made my perfume stink. It's REALLY thin and watery, and it does NOTHING to moisturize my skin. I put it on after showers and washing my hands, and I have to use a back up lotion just so I won't start itching and having that dry, stretchy feeling. Also, you can't take the top off, which means when you get to the end, you won't be able to open it up and get the last of it. What's the point of that? Sadly, after being being faithful to Johnson's for over 18 years, and through 4 children, I will no longer be using their lotion. It's a sad day, I tell ya. Smh.

I’ve used Johnson and Johnson baby lotion my entire life and now the formula has changed and it’s nothing like the old formula. So sad that the smell and the texture is gone. I appreciate the attempt for a more natural lotion but I wish you would sell the old formula for people who want the old formula and the new for the people who would like that. So sad!

I have been using J&J Baby Lotion (pink) for 50+ years. I have used it on myself and my daughter who is now 18 and still uses it. She had mild eczema on her legs and arms, and this lotion did not bother her skin. It also smelled terrific before! WHY, WHY, WHY did you change the formula? It smells AWFUL now and is just not the same. So disappointed and will not purchase again as the new smell is irritating. Why would you attempt to fix something that was not broken? Uggghhh. Please consider changing back to the original formula.

Johnson’s baby lotion is my go to I used it for both of my children every night after their bath there’s nothing that I would do to improve it it’s affordable and I also use it every day I am very satisfied with this product and definitely recommend it. 

Now this has a scent that takes me back to my childhood as well as my kids’. It’s the epitome of “baby scent” in my mind. It also works…moisturizing like mad without being too much for sensitive skin. I’ve even used this and the original Johnson’s Baby Bath as an adult, especially when my skin was acting up. The combination of the two products makes skin amazingly soft and supple.

Who the heck changed the scent in this lotion- I notice the last couple of time I purchased this product I was not pleased and will not offer this product to anyone. Johnson's I must say you guys really messed up - I need the old baby scent back not this cheap less of a scent that you have made- WHAT'S WRONG WITH YOU PEOPLE!

[This review was collected as part of a promotion.] Johnson’s Baby Lotion smells great. It is light and creamy. I love that the scent is very light. It is a great moisturizer. I love the new packaging of this product. It makes a baby’s skin feel so soft.

I feel the same as many of the other reviews. I have very sensitive skin and I am allergic to many fragrances. I can't use any other lotion except for the old Johnson's baby lotion. I ran out and just bought a new bottle. Shocked to find it's completely different. It stings my skin and the smell is horrible. How can I get the old version. Do you have any of the old version. I'll buy a case. Please help. I don't have any options and now I have to start over trying out random lotions again until I find something else.

What were you thinking? When we buy Johnson's baby lotion we aren't just buying lotion we are buying the nostalgic SMELL of Johnson's baby lotion. You really messed this new stuff up. It smells like a cheap dollar store baby scented doll from China. HORRIBLE!