[This review was collected as part of a promotion.] Johnson’s baby lotion is a top notch product for our little ones. Not only does it have coconut oil in it. It keeps our little ones skin smooth and soft to the touch. Don’t let it confuse you with the original Johnson baby lotion. I think this one is great for sensitive skin. Love that it comes in a large container too!

My children are all grown and flown, and as the 29th birthday of my youngest looms without her in my life, I thought I’d buy a bottle of good old Johnson’s Baby Lotion so I could at least have that scent memory. I was so disappointed to get it home and open it only to find that you’ve completely ruined the smell. Why? This makes me so sad. I miss her so much.

We’ve been using Johnson’s baby lotion for many many years, I like the new product but hate the fact that I can’t open the bottle to get last of the lotion out, it seems like I’m wasting a lot of lotion, I buy it by the case because we have 3 little ones but I’m also looking for a new product to use to where I’m not waisting so much. If only the cap came off it work be perfect. No longer gonna use Johnson’s products.

I bought 2 bottles 27.1 oz. In BOTH bottles the stem doesn't reach down far enough to get ALL of the lotion...when you get 3/4 of the way down i had to pound the bottle on the counter EVERY TIME to get any lotion out. You also need to look at the actual design. If your hands have lotion on them you can't grab the bottle easily. Hope this input helps!

[This review was collected as part of a promotion.] My son has very sensitive skin, I was really hoping with Johnson & Johnson’s new formula it would make it so we could start using this product. But once again my son broke out in a rash from using any of these products. Very unfortunate, it smells great and I liked it for myself! Just not for my little. Thanks for the opportunity to try before I buy.

[This review was collected as part of a promotion.] I received my Johnsons Baby Lotion. Oh my goodness. I have tried Johnson's baby products in the past. But their products just keep getting better. This time trying the Johnsons Baby Lotion. I was clearly surprised to see how smooth it is. And when you put it on your baby. Your baby is going to love the wonderful experience with this lotion too. The baby lotion smells so good. They say on the bottle of the lotion is free of parabens, phthalates or dyes. The lotion will nourish your baby for 24 hours. How great is that? Plus your baby is going to smell good all day long. It's been hours since I put on her skin. And shes still smelling so good. Thank you, Johnson and Johnson, for great products. Keep up the good work for our babies.

Still the lotion I've reached for for over thirty years. Immediately gives you that feeling of being next to a newborn baby! I use it to this day on myself and grandson. Will always be on my dresser, desk, counter, table & purse as it's not just that it soothes your skin, it's that newborn baby scent, you know, just like the new puppy scent! Can never get enough of it!

[This review was collected as part of a promotion.] Johnson’s Cottontouch Newborn Face & Baby Lotion is so creamy and soft. The application is smooth and provides such a sweet hydration. It is such a lightweight Protection. The lotion is not only hypoallergenic, it is extremely gentle. A quick absorption and leaves no residue. I can’t praise this lotion enough. I not only buy this lotion for my baby, but I’ve also bought several for my family to use everyday. A brand that I trust!!! I did receive this sample for free, in return for my honest opinion.

I am in agreement with everyone on here. You buy this lotion for the nostalgic smell of JOHNSON's baby lotion, not equate or magic brand. This is the worst move EVER!!! BRING BACK THE ORIGINAL FORMULA!!!! The bottle design is nice but the smell is terrible!!!!!

Glad to know I am not the only one who HATES the new formula. I have used your product head to toe for over 35 years. First the original.. then the lotion with aloe which was amazing... that got discontinued... then you changed the lids... hate the pumps as well. Need to go back to the screw on lids.. so much better. I mean if you want to have a new lotion make a new lotion.. don't change the staple.. the original. It is horrible.. I can no longer use it on my face.. it is way to oily. I look like a mummy waiting for it to soak in on the rest of my body... and the smell... not even close to what it used to smell like. So disappointed... PLEASE bring back the original formula!!!! New one SUCKS!!!