Or at least make that an option for buyers, please. I know it's been years, but I am yearning for that old formula and have collected as much resell bottles as possible, still having to worry about it being completely gone after I use them all up for me and my child. Please this is just so important for some of us who has been a customer since we were children.

[This review was collected as part of a promotion.] The scent of the lotion brings me back to my childhood with rhat classic, baby powder scent that was always so gentle and comforting. It still applies and I think that this formula is even more lightweight than before. I liked the way that it smoothed over my little one's skin and did not leavy any heavy residue.

[This review was collected as part of a promotion.] I love Johnson's Baby Lotion. I love the fact that it hydrates, nourishes, and provides a full 24 hours of dry skin relief. Not to mention it has the best baby smell ever. I love how soft and gentle my baby feels after use. I love massaging onto her skin and that it is 100% gentle & free of dyes, parabens & phthalates. Its a brand I trust especially since it is dermatologist- and pediatrician-tested.

I bought this recently and would like to return it. I have been using the old formula for my children, I used it growing up and even still as an adult. The new smell is terrible. I had to wash off my hands after putting it on my son.. I could not stand the disappointing perfume smell. I LOVED the old smell so mild and fresh and is that iconic baby smell. I understand you are trying to keep up with changing market trends, products made by the honest company, babyganics ect. We the consumer just want to know these products are safe not the number of ingredients. I trusted Johnson's for my baby care because you have been around for generations, it takes me back to my childhood and because I believe you are safe. You will loose me as a consumer with this new product. Please bring back the old one.

I went to buy the lotion and saw they changed the bottle and when I tried it..it felt completely different. it's dry, the fragrance is overwhelming and the consistency and color changed. I really wish they brought back the old version. My family's been using it since I was a kid and l had planned to use it on my babies but I'm going to have to find a new brand to use. Our skin is too sensitive for all the changes and this lotion was the only one that I really felt comfortable with.

I would always use this baby lotion. But now the bottle and secent I think has changed! The bottle is very ugly from what it was, we do not appreciate this change. The lotion was very moisturizing and the scent was amazing. Please change the bottles back

Sigh. Why do companies always have to "new and improve" products that are already good? I used to LOVE this lotion, it was perfect for my sensitive skin and the smell was heavenly. Unfortunately this new formula is just subpar, and the smell is...well kind of gross. I truly miss that light, fresh scent that was unmistakably Johnson and Johnson baby lotion. Unfortunately, I will probably look elsewhere for my go to lotion :(

I guess I had no idea that Johnsons was changing their brand to fewer ingredients. I understand the safety reasons why. Yet if it was fine for years why change it? The lotion feels like water and does not moisturize at all. I might as well buy the cheaper brand now and save money. Guess I have to find a new lotion!

[This review was collected as part of a promotion.] The smell of the lotion isnt bad and your skin feels smooth and soft when you rub it in. But the main problem for me with this lotion is that you have to keep reapplying it every so often because your skin would feel really dry again.

[This review was collected as part of a promotion.] I have always loved the original pink Johnson and Johnson baby lotion. I've used it for all my babies, and myself. The classic baby scent, it's just the standard for baby lotion. Enter this reformulated version - I was a little leary of the coconut oil, because that doesn't always work well for me. But, this is magical. It's got the same classic scent, but it absorbs even faster if that's possible. It's still thick, rich and creamy, but offers a silky feel. Even on my squirmy wormy baby, it's quickly absorbed and quick to apply. And, seriously, I love the larger pump bottles - one handed use makes my life way easier.