[This review was collected as part of a promotion.] Review: "This baby lotion has a lightweight texture that absorbs easily and leaves skin feeling soft and moisturized. A small amount goes a long way, and the gentle scent is pleasant without being overwhelming. It keeps skin feeling smooth and hydrated throughout the day."

[This review was collected as part of a promotion.] Ultimate hydration for the whole family ! I am absolutely loving this new formula from Jhonson’s ! The addition of aloe and vitamin B5 makes a massive difference in how deeplly it moisturizes. With multiple kids in the house . I need something gentle enough to Lock in moisture, especially after long days playing outside. It absorbs do quickly, doesn’t leave any greasy residue, and genuinely keeps skin soft and hydrated all day . A total household must- have !

[This review was collected as part of a promotion.] This lotion makes my skin and my baby’s skin so soft! It is fast drying and easy to apply. It also smells really good and makes my baby smell new! I would recommend this especially for babies that need a quick application.

[This review was collected as part of a promotion.] New formulation, same trusted brand. Great scent with more added benefits. Easy absorption makes bedtime easy. The best ingredients for our babies skin , with no irritation , yet always a great consistency. It comes out nice and smooth with no clumps making it easy to apply .

[This review was collected as part of a promotion.] The softest baby arms and legs you’ll ever feel because of this lotion. It’s easy absorption is great for our family because of her crawling legs. It last all night and she is comfortable with the consistency. The ingredients are clean. Love this

[This review was collected as part of a promotion.] This is an improved version of the original, so if you like the original, you'll love this one. It has a gentle but pleasant scent and goes on smooth and isn't greasy. I like the squeeze bottle in comparison with a pump because you can get more out of it, and little hands are less likely to get into the bottle.

[This review was collected as part of a promotion.] This baby lotion is very lightweight and gentle on my toddler’s skin, and I really like using it during the warmer months. I usually apply it after bath time, and it’s very hydrating for my babys skin. It leaves his skin feeling soft and smooth. It does contain fragrance, but if your baby isn’t sensitive to scented products, it’s an excellent option for everyday use.

[This review was collected as part of a promotion.] At first I was a little skeptical on the smell. But the more I used it I started to remind me the smell of baby powder and I fell in love with it. My baby is now a Toddler so it make me think of her when she was a baby. It makes her skin super soft and a little definitely goes along way.

The new scent is terrible. I have three kids and one is already a teen & still liked the smell and with the new scent we are so disappointed. If the goal was to appeal to a more modern generation then maybe it should have been an addition not a replacement.

[This review was collected as part of a promotion.] This is the most classic baby lotion to exist. The smell is so unique, the baby smell. the formula is light and doesn’t feel sticky and they changed up the packaging to make it look more modern. I think when people think of baby lotion they think of this one