[This review was collected as part of a promotion.] We have been using this lotion for years and now that the new formula has came out we hate it! It stinks. it doesn't have that baby smell it smells so strong and it's horrible and drying! Wish they would have never changed it. Will not be buying any more. Very dissapointed

[This review was collected as part of a promotion.] This baby lotion leaves skin feeling soft, smooth and moisturized without feeling greasy or heavy. The texture is lightweight and easy to rub in, and it absorbs quickly in the skin. I like that it has a gentle baby scent that smells fresh and clean without overpowering.

My wife recently bought a bottle of the so called “new and improved” formula of J & J's baby lotion, and I have to say that I don't find anything about it that is better. The new formula leaves my hands sticky which I assume is from the aloe that's in it, and the new scent leaves a lot to be desired as well. I cannot understand corporations constantly “fixing” things that aren't broken and don't need improvement. The original product that worked so well and helped build the behemoth that Johnson & Johnson has become, has once again become out of touch with the consumer and changed a product loved by millions and that performed beautifully. I will never understand corporations need to just change things because they're bored with the product and tell their staff they need to change and improve things so we can get new customers. We think the consumer has become complacent about our products. So let's make it exciting and new again. Completely ridiculous. So please at least have the original formula available for those of us who are evidently boring and just like products that work. Oh, and I cannot, in good conscience recommend this new formula to anyone and now it looks like my wife and I have to find another product made by another company that will perform and be as close as possible to the old formula of J & J's baby lotion to help with our dry skin.

[This review was collected as part of a promotion.] Lotion has a thinner consistency, but applies and absorbs nice into the skin. Doesn't leave skin feeling sticky and has a light scent that's classic to Johnson's baby lotion. So far liking the new formula

I just bought a big pump bottle of Johnson & Johnson baby lotion in pink bottle. I was surprised that the original baby lotion smell had been changed. Please bring back the original scent. It's the best. The new scent is awful. I will not be buying anymore. I have been a loyal customer for 40+ years. I have sensitive skin and this used to be my favorite lotion. I'm disappointed in the scent change. It is not a good change. Please bring back the classic pink baby lotion scent.

[This review was collected as part of a promotion.] Review: "This baby lotion has a lightweight texture that absorbs easily and leaves skin feeling soft and moisturized. A small amount goes a long way, and the gentle scent is pleasant without being overwhelming. It keeps skin feeling smooth and hydrated throughout the day."

I don't like the new smell and I very much DO NOT like the way it makes my hands and skin feel almost sticky after putting it on. I have used your old formula for over 50 years and this new stuff is not cutting it. I will be looking for a different brand altogether. Dislike it that much :(

[This review was collected as part of a promotion.] A little bit of product goes a long way so please don't overdo it like I did. This moisturizer is very slippery and makes your baby very hard to handle. It is best to use about dime or quarter size of lotion per limb for your child to get the best results but less might be better. I used a lot more since I was covering my baby's whole body with the lotion. The scent is a bit strong as well and not necessarily everybody's cup of tea. My husband said it was too strong but I grew up with the johnsons baby products so the scent is more familiar to me.

[This review was collected as part of a promotion.] This lotion is a reliable classic, reformulated to offer up to 72 hours of hydration. Its texture is light, absorbs quickly without leaving a greasy feeling and leaves a soft and very pleasant aroma. Enriched with aloe Vera and vitamin B5, it protects against dryness and strengthens the skin's natural barrier; in addition, it does not contain parabens or dyes, so it is safe even for sensitive baby skin and suitable for the whole family. The 400 ml container yields a lot and is practical to use. Ideal if you are looking for Lon-lasting hydration, immediate softness and a skin- friendly formula.

[This review was collected as part of a promotion.] I tried Johnson’s baby lotion with my 2-year old daughter and it has been a great addition to our daily routine. I love how smooth and gentle the texture feels on her skin, and it is very easy to apply after bath time. The lotion absorbs nicely without leaving her sking feeling greasy, and it leaves her sking feeling soft and moisturized. I also really enjoyed the classic baby scent because it feels fresh and comforting. It’s a simple product that makes caring for my little one’s skin easier every day.