Hi Joec, It’s unfortunate that you’re not fully satisfied with your TU7000 TV’s image quality. If the picture you’re seeing is not to your liking, there are several picture settings you may want to try adjusting. Go to Home > Settings > Picture > Picture Mode and select the mode that best fits your usage: 1) Standard: Default mode suitable for general viewing environments. 2) Natural: Reduces eye strain for a comfortable viewing experience. 3) Movie: Suitable for watching TV or movies in a dark room. 4) Dynamic: Makes the picture brighter and clearer in bright viewing environments. 5) Filmmaker Mode: You can watch the source content (e.g., movie) as it is. If the image is defined as Filmmaker Mode, it will automatically switch to Filmmaker Mode while watching. You can also go to Settings > Picture > Expert Settings > to manually fine-tune your image. Please also ensure your TV is up to date with the latest Firmware. Go to Settings> Support> Software Update. If you need more help, Samsung is here for you. Call us at 1-800-SAMSUNG, 8 AM - 12 AM EST, seven days a week. Our LiveChat agents are also available by clicking on the ‘Support’ link on our website. ~ Samsung Advisor