Serta has cheapened their brand with Innocor Comfort which used to be Sleep Innovations. While they all may be owned by the "same company", they are certainly not the same quality.

The pillow is comfortable, but I had to return it because it smells very strongly of plastic or whatever the memory foam is made of. I smelled it through several pillowcases.

I just received this after ordering online and they sent me a dirty used pillow. You can do better, Serta!!! I read reviews stating this happened but sure didn’t think it would happen again. This is a big ick.

Pillows seem to be real nice. Have only used for a week. They are very comfortable. Will see if they hold up. My only regret,Ishould have purchased four instead of the two I purchased,because of the great price.

I purchased these as a Christmas gift, but have brought several in the past. They hold their shape and love the coolness when you first lay your head down. Great product

Have tried to use this for few weeks but it is way too firm. I have back pain. I am 100lbs. Therefore, it feels like stone under my head. I am side and back sleeper. Gonna get rid of these pillows now. Waste of money.

The only problem with this pillow is I haven't bought one for myself yet. I have given three as gifts and the giftees are very happy with the Serta Gel Memory Pillow. My daughter said it was the best sleep she has had in a long time.

the gel foam really adds to the pillows soft feel when it warms to your body heat. in the winter it can be a bit more firm depending on how cold you let your room get.

I didnt need to keep repositioning my pillow and fluffing it throughout the night. It is the perfect height and very comfortable sleeping on my side. Great price, great value.

i HAVE ALWAYS BOUGHT SUPER FIRM PILLOWS , SO I THOUGH I'D GIVE THIS A TRY..JUST FANTASTIC FIRMNESS WITH ENOUGH GIVE TO CRADLE YOUR HEAD WITHOUT IT BEING SWALLOWED BY THE PILLOW..JUST WISH IT WAS MADE IN A KING SIZE..