We love the Colgate brand. This one is my favorite. Fights stains and leaves mouth feeling fresh. Not pricey at all. Very minty taste and great product.

This was the only toothpaste that actually helped clean my teeth. The flavor is minty and fresh. I always feel so clean after using this! definitely recommend

Colgate optic white has been one of the best whitening tooth pastes Ive used over the years. It is a relatively fair priced market option that has completely transformed my smile over the past few months!

works wonderfully، i loved it the first time i used it۔ My kids love it too۔ It is better than the regular and makes you smile better and with confidence۔

This is a product I recommend to use if you have tried I used a lot toothpaste and this is one of my favorites just wish some the tubes we bigger for the price

This toothpaste helps my teeth to whitening them. Also the flavor is not so strong in the mouth. I think it is a valuable product and not so expensive.

This is a good toothpaste! The effectiveness and performance is high! There is a nice minty flavor. The whole time you are cleaning your teeth you can feel it working! The whole experience was worth it.

This is a fantastic whitening toothpaste by Colgate. It is effective and easy to use. The texture is great and the taste is lovely. Great value for money. I would definitely recommend this product to everyone!

This toothpaste tastes so good and feels great when brushing. It removes plaque easily and leaves my teeth visibly whiter. The package is super easy to handle, and the lid is attached. So, no chasing after tiny little lids.

Love the product. However, you have multiple reviews from people telling you the pump doesn't work. Every one of those reviewers is told to call your 800 number. Why don't you try a different pump design? If something on your product doesn't work, fix it. Otherwise, 5 stars, but I'm on my 3rd bottle that has a bad pump. It's so aggravating that I'm considering other products.