Helps whiten teeth, tastes decent. Gives mediate results. Easy on sensitive teeth. Easy to find packaging, just look for "purple". Fair price, and sometimes there are coupons.

I feel like this has helped decent to whiten my teeth, but it's not a drastic change. Still recommend it, and it has a good taste and I feel like it cleans well.

I've recently started using this and already amazed at the results. After just a couple of uses my teeth already look whiter. The flavour is good and not to over powering. Also at a very good price as well.

I bought a small tube of this for my summer travel. I've heard great things about purple toothpaste helping with stains and I'm a coffee and tea drinker. My teeth feel super clean after use. Great toothpaste for the money!

I was super excited to try this...it just makes sense. I use purple shampoo for my blonde hair to cancel out any brassy tones! I haven't seen this to be super effective or noticeable though. I can't tell if it's made a difference.

Amazing!! Fresh breath and super white teeth! What more can you ask for? I notice a difference every time I use this toothpaste! No sensitivity here which is a huge plus too!

I tried this one more feel week ago. Until now, look like my teeth are clean and some more bright but can be more different than before used. Purple colour lookmore funny , my kid ask me to try :)) smell clean and fresh. Overall it s be ok.