This is a great toothpaste because the value is excellent. The consistency of the paste remains the same throughout. The texture does a great job of whitening and leaves no residue behind.

I love this toothpaste! It has taken my coffee stained teeth and made them pearly white! I use this toothpaste along with the mouth wash! Morning and night!

I bought a small tube of this for my summer travel. I've heard great things about purple toothpaste helping with stains and I'm a coffee and tea drinker. My teeth feel super clean after use. Great toothpaste for the money!

I just love the purple because it's different from other toothpastes but works so well, flavor is perfectly minty, and I feel like it works better than white toothpaste sometimes!

I was super excited to try this…it just makes sense. I use purple shampoo for my blonde hair to cancel out any brassy tones! I haven't seen this to be super effective or noticeable though. I can't tell if it's made a difference.

Amazing product! Makes a difference in the colour of my teeth. The packaging is easy to use. The minty fresh scent is enjoyable. Would purchase again!

Love Colgate that what we use in our house it leaves a minty fresh flavor, and the value of this product is great compared to others as well. It leaves your teeth super wide after every wash.

My go to toothpaste for years. This toothpaste whitens beautifully and leaves you with a clean fresh feeling. I am also someone who struggles with breakouts around my mouth and this has never caused me any problems

Works great! I noticed my teeth getting lighter after the first day! The price was amazingly low for the product as well! It doesn't have a strong taste or smell!

I absolutely love this toothpaste. I refuse to use any other toothpastes. The design is sleek and easy for travel, I've never had any rips in my bottle and it leaves my mouth feeling very clean.