[This review was collected as part of a promotion.] My kids love this! They think it’s so fun to brush their teeth with this color changing toothpaste! They brush their teeth a lot longer when using this toothpaste. It helps them get their teeth cleaner and healthier!

[This review was collected as part of a promotion.] My kids absolutely adore their Kid's Crest color changing toothpaste. It makes brushing their teeth not so much of a hassle. Usually they fight me, but now, with this magical toothpaste, we avoid most of the fight every day and night.

[This review was collected as part of a promotion.] This was an amazing concept for toothpaste for my kiddo. She usually brushes her teeth as quick as possible just a few seconds and calls it done. This helped her spend a lot more time brushing her teeth as the color changing concept made her very curious. She loved the flavor of the toothpaste too and it was fun for her to use. The colors did not always change like I thought they would though and the color was not super pronounced when it turned pink.

[This review was collected as part of a promotion.] I thought this toothpaste is cool. It changes from blue to pink after 2 minutes to let the kids know that they are done. This is great to teach kids to keep brushing their teeth until the color changes. My 4 years old daughter is still learning to brush her teeth and when she does brush them, she never brushes for longer than 1 minute. With this toothpaste, she is learning to brush longer and hopefully, better. Overall, I love this toothpaste. The idea is great and it's still comes in their favorite bubblegum favor.

[This review was collected as part of a promotion.] My daughter is head over heels in love with this toothpaste. Every time a family member comes over (she's 5) she has to run to the bathroom to show them her "magic" toothpaste. She loves the color-changing aspect of it and thinks it's the coolest thing ever. It seems to do a great job on cleaning like most Crest products would!

[This review was collected as part of a promotion.] My 3 year old loves this. She gets so excited to brush her teeth with her magic toothpaste. She loves the taste and mom loves that it seems to work well at cleaning her teeth and freshening her breath! A plus that there is added fun to brushing teeth!

[This review was collected as part of a promotion.] My 4 year old looooves to use too much toothpaste and then brush for 15 seconds. This toothpaste is a great motivator for her to keep brushing. She loves to see it change colors. I will say the pink is a bit brownish but it doesn't bother her; she is excited to see the color change while she brushes and when she spits it out. I also love that the flip cap is attached so she doesn't lose it. Great idea and design--we would definitely get this again.

[This review was collected as part of a promotion.] My kids love Crest kids color changing toothpaste. They immediately recognized the color changes while brushing the first night. This color changing feature just makes teeth brushing a little more exciting.

[This review was collected as part of a promotion.] My kids love this fun toothpaste. Anything that gets the kids to enjoy brushing their teeth is a plus. The color changing is so fun and engaging. The kids also enjoy the flavor. I love any item by crest.

[This review was collected as part of a promotion.] I try this I can not wait until my grandkids come over it does change colors and the taste is great crest did it up this time I will use this too love the favor and the colors and it will be fun to do with the kids and they will not even no it good for u the tube is much Easter for anybody to open I wish they gave me a coupon to get more it like this