[This review was collected as part of a promotion.] My kids love this color changing toothpaste it makes brushing their teeth so much more fun for them. I like it cuz it's such a cool idea and I'm not having to fight with them to get into brush your teeth I actually want to do it now

[This review was collected as part of a promotion.] My kids got excited again about brushing their teeth. The color changing makes all the difference. They love to see how the color changes overall. I have always been a big fan of crest and this proves why they are the best.

[This review was collected as part of a promotion.] This makes my daughter excited to brush her teeth. She loves the flavor and how it turns pink while she is brushing her teeth. The cardboard box has a very nice picture on it, just wish it was also on the tub.

[This review was collected as part of a promotion.] So, getting this I thought I was like the mouthwash when I was a kid. It stained our teeth to show the plague and you had to brush it off. I wish they would remake that product. So, I thought it would stain my kids teeth blue and turn pink when it was clean. But, from my understanding it turns pink after them brushing it for the 2 mins. My 5 year old and 2 year old enjoy seeing it then pink. Even my 12 year old tried it and she said it made her teeth feel cleaner.

[This review was collected as part of a promotion.] Works well. Works like toothpaste should. Kids like the taste. But I don't think that it turned pink? It was blue to start and to me just likes like it foamed up and turned white like every other toothpaste. So it's toothpaste, it works, but I don't think it changes to pink to indicate when they're done.

[This review was collected as part of a promotion.] This is such a neat color changing toothpaste. I wish they had this around when I was little, I would of loved it like my kids do. My kids think it's neat like I do, and it tastes good, works well. I plan to buy more in the future.

[This review was collected as part of a promotion.] I have no idea why Crest didn't think of this before. It's absolutely genius. My kids are actually brushing their teeth too much now. I gotta say it's a game changer in this house. Normally my.kids fib and tell me they brushed their teeth. Now they fight over getting to do it.

[This review was collected as part of a promotion.] Love the tub style…it’s helps to keep the bathroom just a little cleaner. My son loves it. He likes seeing the color change and timing it. My daughter likes it as well but isn’t a fan of the flavor. No staining on clothing or the counter when “spilled”.

[This review was collected as part of a promotion.] The color change it pretty subtle, but it enticed my daughter enough to want to brush her teeth to see it change color. She continues to use it without any issue. It has made brushing teeth more enjoyable.

[This review was collected as part of a promotion.] My daughter loves this toothpaste it makes brushing your teeth fun for the kiddos. It is in the perfect size for children and it actually change colors and she loves that. And most importantly she loves the bubble gum taste