[This review was collected as part of a promotion.] We were excited about this because my son has a hard time brushing for the entire 2 minutes. The first time he used this he said he couldn’t tell when it changed colors, that it looked pink the entire time he was brushing. The next time he said he kept spitting while he was brushing holding that would help him decipher the colors and it was always pink. He doesn’t mind the taste, but the color changing feature doesn’t seem to work.

[This review was collected as part of a promotion.] My kids love this color changing toothpaste it makes brushing their teeth so much more fun for them. I like it cuz it's such a cool idea and I'm not having to fight with them to get into brush your teeth I actually want to do it now

[This review was collected as part of a promotion.] My kids absolutely loved this Color Changing Crest Toothpaste, Bubblegum flavor. They loved that when it changed to pink because their teeth were so clean! It helped them with wanting to brush their teeth and they didn't mind the taste. This was a lot of fun and I will definitely get again!

[This review was collected as part of a promotion.] The kids think this is a lot of fun. Even though the pink color isn't as bright as they anticipated, it's pink enough to do the trick. My daughter even brushes twice just to see the color change magic. It tastes good, too. Another great product from a brand we trust. Thank you!

[This review was collected as part of a promotion.] My 6 year old loves this toothpaste! Makes brushing teeth fun for her. It is her trusted bubblegum flavor! She has fun watching it change colors. The color change isn't as dramatic as you'd expect but she still has fun with it. Trusted brand.

[This review was collected as part of a promotion.] This is just the thing I needed to get my kids excited about brushing their teeth again. The toothpaste does change color while brushing. I have always trusted Crests tooth paste so I know my kids are getting good oral health while using this toothpaste.

[This review was collected as part of a promotion.] We were really interested in this toothpaste because of the color changing function and how it's bubblegum flavored. My six year old son loves it! It goes on blue and comes out pink when you spit it out. The bubble gum flavor is slightly minty, so my three year old son wasn't a fan of its "spiciness". Overall, decent product, but not our favorite. Might purchase when the three year old is a little older.

[This review was collected as part of a promotion.] This is a cool concept. Since my daughter started using braces, she's needed to brush more often and for longer. Timers aren't all that effective and she hates electric toothbrushes (she's 9). The color changes after a prolonged time and that signals her that she's brushed for the appropriate amount of time. It has the bubblegum flavor she's used to and the flavor hasn't changed with this new formula. When asked "Did you brush long enough?" "Yeah Mom, it changed pink!". The orthodontist has been happy with how clean her teeth have been.

[This review was collected as part of a promotion.] Kids loved brushing with this. They brushed longer to see the actual color change. I love that it is a crest product so I know that it fights cave ties and provides fluoride. If this is all it takes to actually get the kids to brush longer then you got a recurring customer.

[This review was collected as part of a promotion.] My kids love this toothpaste! It gets them excited about brushing their teeth and watching the colors change keeps them brushing. This is such a brilliant idea! I'll be getting this again. The kids also like the bubblegum flavor. I would like to see if they also have it in different flavors such as mint.