[This review was collected as part of a promotion.] The twist of how the toothpaste turns from blue to pink is a very unique, but a cool concept. My kids loved getting the toothpaste and initially was more drawn to the lizard on the front. They thought it was a Disney character. The bubblegum flavor isn't too strong and was enjoyable. Thr color changing is fun, but I'm not sure I'd say it delivers as expected. I like the toothpaste overall, but in execution it's just not completely there. I do recommend the product.

[This review was collected as part of a promotion.] My kids are so picky when it comes to toothpaste! The only kind I can get them to brush their teeth with is crest. So I usually end up buying the same old same old until I saw this color change one. It makes teeth brushing so fun for them!

[This review was collected as part of a promotion.] My kids love this fun toothpaste. Anything that gets the kids to enjoy brushing their teeth is a plus. The color changing is so fun and engaging. The kids also enjoy the flavor. I love any item by crest.

[This review was collected as part of a promotion.] My kids love this color changing toothpaste it makes brushing their teeth so much more fun for them. I like it cuz it's such a cool idea and I'm not having to fight with them to get into brush your teeth I actually want to do it now

[This review was collected as part of a promotion.] My kids love Crest kids color changing toothpaste. They immediately recognized the color changes while brushing the first night. This color changing feature just makes teeth brushing a little more exciting.

[This review was collected as part of a promotion.] We were really interested in this toothpaste because of the color changing function and how it's bubblegum flavored. My six year old son loves it! It goes on blue and comes out pink when you spit it out. The bubble gum flavor is slightly minty, so my three year old son wasn't a fan of its "spiciness". Overall, decent product, but not our favorite. Might purchase when the three year old is a little older.

[This review was collected as part of a promotion.] I got this because I have a special needs child & getting her to brush her teeth & knowing she does it right isn’t always easy. Well, I happened upon this & wanted to try it with her. I must say, I am very pleasantly surprised! Coming out of the time, this toothpaste is a beautiful oceanic blue color, and then as it starts to work & she brushes her teeth, it turns pink! It works well, changing only where she’s brushing, and I love it for that! It has a pleasant bubblegum flavor & scent, that was even nice for me when I tried it & it cleans our teeth well compared to other products, this brand is tops as I hadn’t seen anything of this sort yet on shelves, and it really does work as expected! I have recommended this to others who have gotten it for their families, and will continue to do so!

[This review was collected as part of a promotion.] My 4 year old looooves to use too much toothpaste and then brush for 15 seconds. This toothpaste is a great motivator for her to keep brushing. She loves to see it change colors. I will say the pink is a bit brownish but it doesn't bother her; she is excited to see the color change while she brushes and when she spits it out. I also love that the flip cap is attached so she doesn't lose it. Great idea and design--we would definitely get this again.