[This review was collected as part of a promotion.] The twist of how the toothpaste turns from blue to pink is a very unique, but a cool concept. My kids loved getting the toothpaste and initially was more drawn to the lizard on the front. They thought it was a Disney character. The bubblegum flavor isn't too strong and was enjoyable. Thr color changing is fun, but I'm not sure I'd say it delivers as expected. I like the toothpaste overall, but in execution it's just not completely there. I do recommend the product.

[This review was collected as part of a promotion.] Im always looking for ways to make teeth brushing more fun for my kids. From fun toothbrushes to cute colorful toothpaste tubes, i try everything. This toothpaste is definitely a winner. I love the color change that takes place as they start to bush, and more importantly, my kids love it. Plus, and added bonus, my kids love the flavor. They're excited to brush their teeth, and every parent everywhere wants that. Would definitally recomend.

[This review was collected as part of a promotion.] I received and my kids tried the Crest - Crest Toothpaste Bubblegum Kids Color Changing. My kids were very excited to try the color changing toothpaste. It’s In bubble gum flavor.It change blue to pink when cleaning.Its fluoride anti cavity toothpaste.It whiten s teeth and refreshes breath.

[This review was collected as part of a promotion.] My kids were so excited when they saw this toothpaste. They wanted to start using it right away. This is a fun concept to get kids excited to brush their teeth. The color changing in so fun and the packaging is fun as well.

[This review was collected as part of a promotion.] My seven year old hates brushing his teeth and this toothpaste makes brushing time a little bit more fun. He loves to watch the colors change while he’s brushing. He also loves the bubble gum flavor, it’s kid friendly and fun.

[This review was collected as part of a promotion.] If your child is like mine a lot of standard toothpaste just doesn’t work. Having a very low tolerance to anything that’s even remotely minty she frequently will tell me toothpaste is “hot” and flat out refuses to use it. She’s further put off by grape flavors, cherry, strawberry, (you get it) the first win was the mild bubblegum flavor! Not only did she like it, but she was really excited to use it with her new toothbrush. Then it changed colors….the level of excitement and wonder only grew from there! It is such a win for parents of girls that love the color pink (and there are of course quite a few!) she literally runs to the bathroom after meals to use this toothpaste! Lol she even asks for extra snacks just so she can use her “pink Lizard toothpaste”. Awesome product and definitely a win that makes it fun for kids to brush. Definitely one to grab if you want to help inspire your child to brush regularly!

[This review was collected as part of a promotion.] My kids got excited again about brushing their teeth. The color changing makes all the difference. They love to see how the color changes overall. I have always been a big fan of crest and this proves why they are the best.

[This review was collected as part of a promotion.] This toothpaste makes tooth brushing a super fun activity. My children love the color changing I got toothpaste. They also like the bubblegum flavor since they call mint flavor “spicy.” It is very easy to dispense and doesn’t make a mess.

[This review was collected as part of a promotion.] My 3 year old daugher loves this toothpaste. Not only does she love the bubble gum flavor but that it changes from blue to pink! It comes out of the tube blue but as she brushes her teeth it changes to pink. It keeps her engaged with brushing her teeth and excited to brush them. I definitely recommend!

[This review was collected as part of a promotion.] Crest is our go to brand for toothpaste, especially for our little ones. We love the cleaning power, they love the taste. This color changing formula is so fun for my kids, it’s subtle but enough to make them excited to brush their teeth.