[This review was collected as part of a promotion.] This makes my daughter excited to brush her teeth. She loves the flavor and how it turns pink while she is brushing her teeth. The cardboard box has a very nice picture on it, just wish it was also on the tub.

[This review was collected as part of a promotion.] The color change it pretty subtle, but it enticed my daughter enough to want to brush her teeth to see it change color. She continues to use it without any issue. It has made brushing teeth more enjoyable.

[This review was collected as part of a promotion.] The kids think this is a lot of fun. Even though the pink color isn't as bright as they anticipated, it's pink enough to do the trick. My daughter even brushes twice just to see the color change magic. It tastes good, too. Another great product from a brand we trust. Thank you!

[This review was collected as part of a promotion.] I got the 4.2oz. tube of Crest Toothpaste Bubblegum Kids Color Changing. The boys thought it was so cool that it was one color when they started then changed to another color during. I like that its made by Crest and is for kids and gives their teeth the right about of what they need to keep their teeth, gums and mouth a clean feel and smell. The size is good. For ages 3 and up. Super cool comcept to get kids interested in brushing teeth.

[This review was collected as part of a promotion.] Kids will love to brush their teeth after buying this toothpaste. It changes colors when you brush and so the kids love to brush their teeth every single night to see that ever color changing toothpaste.

[This review was collected as part of a promotion.] Kids loved brushing with this. They brushed longer to see the actual color change. I love that it is a crest product so I know that it fights cave ties and provides fluoride. If this is all it takes to actually get the kids to brush longer then you got a recurring customer.

[This review was collected as part of a promotion.] My kids absolutely loved this Color Changing Crest Toothpaste, Bubblegum flavor. They loved that when it changed to pink because their teeth were so clean! It helped them with wanting to brush their teeth and they didn't mind the taste. This was a lot of fun and I will definitely get again!

[This review was collected as part of a promotion.] I got this Crest color changing toothpaste about a month ago and my kids love it! They are actually more excited to brush their teeth and brush longer than they were before. It definitely makes my job easier!

[This review was collected as part of a promotion.] I try this I can not wait until my grandkids come over it does change colors and the taste is great crest did it up this time I will use this too love the favor and the colors and it will be fun to do with the kids and they will not even no it good for u the tube is much Easter for anybody to open I wish they gave me a coupon to get more it like this

[This review was collected as part of a promotion.] We were really interested in this toothpaste because of the color changing function and how it's bubblegum flavored. My six year old son loves it! It goes on blue and comes out pink when you spit it out. The bubble gum flavor is slightly minty, so my three year old son wasn't a fan of its "spiciness". Overall, decent product, but not our favorite. Might purchase when the three year old is a little older.