[This review was collected as part of a promotion.] My kids got excited again about brushing their teeth. The color changing makes all the difference. They love to see how the color changes overall. I have always been a big fan of crest and this proves why they are the best.

[This review was collected as part of a promotion.] Kids will love to brush their teeth after buying this toothpaste. It changes colors when you brush and so the kids love to brush their teeth every single night to see that ever color changing toothpaste.

[This review was collected as part of a promotion.] I am always looking for ways to make brushing teeth a fun activity for my kids as I try to encourage them to become more independent. I recommend this product as a tool to make brushing more interesting. My daughter and son (7 and 4 respectively) LOVE this product and were so amazed that it really does change color. I highly recommend this product.

[This review was collected as part of a promotion.] My kids love this. It is so much fun. They love to watch the color change and as a parent it makes me happy cause I can see if they are brushing long enough. My two little ones like to see it change and take turn brushing their teeth to wach the other.

[This review was collected as part of a promotion.] I got this Crest color changing toothpaste about a month ago and my kids love it! They are actually more excited to brush their teeth and brush longer than they were before. It definitely makes my job easier!

[This review was collected as part of a promotion.] Ok so this is probably the coolest idea ever! I'm not going to lie I have been using it along side my boys I love the bubble mint taste and they love the color changing aspect. It makes having them brush their teeth alot easier. My 4year old daughter loves it too they race to see whose turns pink first

[This review was collected as part of a promotion.] The color change it pretty subtle, but it enticed my daughter enough to want to brush her teeth to see it change color. She continues to use it without any issue. It has made brushing teeth more enjoyable.

[This review was collected as part of a promotion.] My kids absolutely loved this Color Changing Crest Toothpaste, Bubblegum flavor. They loved that when it changed to pink because their teeth were so clean! It helped them with wanting to brush their teeth and they didn't mind the taste. This was a lot of fun and I will definitely get again!

[This review was collected as part of a promotion.] My kids love this! They think it’s so fun to brush their teeth with this color changing toothpaste! They brush their teeth a lot longer when using this toothpaste. It helps them get their teeth cleaner and healthier!

[This review was collected as part of a promotion.] This is a cool concept. Since my daughter started using braces, she's needed to brush more often and for longer. Timers aren't all that effective and she hates electric toothbrushes (she's 9). The color changes after a prolonged time and that signals her that she's brushed for the appropriate amount of time. It has the bubblegum flavor she's used to and the flavor hasn't changed with this new formula. When asked "Did you brush long enough?" "Yeah Mom, it changed pink!". The orthodontist has been happy with how clean her teeth have been.