[This review was collected as part of a promotion.] I am always looking for ways to make brushing teeth a fun activity for my kids as I try to encourage them to become more independent. I recommend this product as a tool to make brushing more interesting. My daughter and son (7 and 4 respectively) LOVE this product and were so amazed that it really does change color. I highly recommend this product.

[This review was collected as part of a promotion.] We were excited about this because my son has a hard time brushing for the entire 2 minutes. The first time he used this he said he couldn’t tell when it changed colors, that it looked pink the entire time he was brushing. The next time he said he kept spitting while he was brushing holding that would help him decipher the colors and it was always pink. He doesn’t mind the taste, but the color changing feature doesn’t seem to work.

[This review was collected as part of a promotion.] Crest is our go to brand for toothpaste, especially for our little ones. We love the cleaning power, they love the taste. This color changing formula is so fun for my kids, it’s subtle but enough to make them excited to brush their teeth.

[This review was collected as part of a promotion.] My kids think this is cool how it goes from blue to purple and pink. I’m not sure how it works but they like brushing their teeth so I’m excited! My daughter did say it’s “spicy” which is code for minty but it’s not stopping her from using it and she is six.

[This review was collected as part of a promotion.] I received and my kids tried the Crest - Crest Toothpaste Bubblegum Kids Color Changing. My kids were very excited to try the color changing toothpaste. It’s In bubble gum flavor.It change blue to pink when cleaning.Its fluoride anti cavity toothpaste.It whiten s teeth and refreshes breath.

[This review was collected as part of a promotion.] Kids will love to brush their teeth after buying this toothpaste. It changes colors when you brush and so the kids love to brush their teeth every single night to see that ever color changing toothpaste.

[This review was collected as part of a promotion.] I got the Crest Toothpaste bubblegum kids color changing for my 4 year old and he likes it! I love the concept of the toothpaste changing colors showing them they have to keep brushing to get to pink. It gets him more expected to brush his teeth. The only thing that throws him off is the bubblegum flavor. I wish it came in different flavors.

[This review was collected as part of a promotion.] I don't think I have ever seen my son get so excited over brushing his teeth! Thanks to Crest Kids Bubblegum flavored Color Changing Toothpaste, he now can't wait to brush his teeth every day. I have to admit, though, that I was really skeptical about it. I have never heard of a color changing toothpaste, and while the idea is intriguing, I just didn't see any way it would actually work. Color me surprised, it totally works!! The toothpaste starts out sparkly blue, and after brushing for the correct amount of time (which I believe is around 2 minutes), it changes to pink. He thinks it's the coolest thing ever. Plus, he's crazy for the bubblegum flavor. The squeeze tube is nice because it's easy for him to open and get the toothpaste out for himself. Getting him to stop and brush his teeth was a chore, let alone trying to get him to brush for a decent amount of time. Now, I don't even have to pester him, he volunteers! Best toothpaste ever!

[This review was collected as part of a promotion.] Ok so this is probably the coolest idea ever! I'm not going to lie I have been using it along side my boys I love the bubble mint taste and they love the color changing aspect. It makes having them brush their teeth alot easier. My 4year old daughter loves it too they race to see whose turns pink first

[This review was collected as part of a promotion.] My kids 7 and 8 are very excited to use this. The color changes after about 30 seconds of robust brushing. They liked the taste also. The top is a bit messy. But, I chalk it up to kids being rough pushing the toothpaste out. Still recommend for a fun goal to have in the morning.