[This review was collected as part of a promotion.] My daughter is 3.5 years old and was excited to use this toothpaste. She loved the idea of the color changing since it goes from blue to pink and pink is her favorite color. She enjoyed the bubblegum flavor but each time we used it, it went on the toothbrush “blue” and then during brushing was just white. She kept saying, “where is the pink?!”. Overall it’s a good toothpaste but a little misleading on the color changing for kids.

[This review was collected as part of a promotion.] This Crest Color Changing Toothpaste is great for kids. When it arrived I told my kids it changed colors and they immediately wanted to try it. I like that this helps them want to brush their teeth. The color changing aspect is cool and the bubblegum flavor makes it taste better than regular toothpaste. They do seem to brush for longer which helps get their teeth extra clean.

[This review was collected as part of a promotion.] My kids love Crest kids color changing toothpaste. They immediately recognized the color changes while brushing the first night. This color changing feature just makes teeth brushing a little more exciting.

[This review was collected as part of a promotion.] My kids absolutely loved this Color Changing Crest Toothpaste, Bubblegum flavor. They loved that when it changed to pink because their teeth were so clean! It helped them with wanting to brush their teeth and they didn't mind the taste. This was a lot of fun and I will definitely get again!

[This review was collected as part of a promotion.] My daughter loves this toothpaste it makes brushing your teeth fun for the kiddos. It is in the perfect size for children and it actually change colors and she loves that. And most importantly she loves the bubble gum taste

[This review was collected as part of a promotion.] We were really interested in this toothpaste because of the color changing function and how it's bubblegum flavored. My six year old son loves it! It goes on blue and comes out pink when you spit it out. The bubble gum flavor is slightly minty, so my three year old son wasn't a fan of its "spiciness". Overall, decent product, but not our favorite. Might purchase when the three year old is a little older.

[This review was collected as part of a promotion.] This is a cool concept. Since my daughter started using braces, she's needed to brush more often and for longer. Timers aren't all that effective and she hates electric toothbrushes (she's 9). The color changes after a prolonged time and that signals her that she's brushed for the appropriate amount of time. It has the bubblegum flavor she's used to and the flavor hasn't changed with this new formula. When asked "Did you brush long enough?" "Yeah Mom, it changed pink!". The orthodontist has been happy with how clean her teeth have been.

[This review was collected as part of a promotion.] This is my daughter’s favorite toothpaste she loves that it changes colors and uses it every morning and night and it’s looks too cute even my sons loves it lol even though it changes to pink lol but they love it

[This review was collected as part of a promotion.] My kids think this is cool how it goes from blue to purple and pink. I’m not sure how it works but they like brushing their teeth so I’m excited! My daughter did say it’s “spicy” which is code for minty but it’s not stopping her from using it and she is six.

[This review was collected as part of a promotion.] This is such a neat color changing toothpaste. I wish they had this around when I was little, I would of loved it like my kids do. My kids think it's neat like I do, and it tastes good, works well. I plan to buy more in the future.