[This review was collected as part of a promotion.] I try this I can not wait until my grandkids come over it does change colors and the taste is great crest did it up this time I will use this too love the favor and the colors and it will be fun to do with the kids and they will not even no it good for u the tube is much Easter for anybody to open I wish they gave me a coupon to get more it like this

[This review was collected as part of a promotion.] So, getting this I thought I was like the mouthwash when I was a kid. It stained our teeth to show the plague and you had to brush it off. I wish they would remake that product. So, I thought it would stain my kids teeth blue and turn pink when it was clean. But, from my understanding it turns pink after them brushing it for the 2 mins. My 5 year old and 2 year old enjoy seeing it then pink. Even my 12 year old tried it and she said it made her teeth feel cleaner.

[This review was collected as part of a promotion.] My 3 year old loves this. She gets so excited to brush her teeth with her magic toothpaste. She loves the taste and mom loves that it seems to work well at cleaning her teeth and freshening her breath! A plus that there is added fun to brushing teeth!

[This review was collected as part of a promotion.] I don't think I have ever seen my son get so excited over brushing his teeth! Thanks to Crest Kids Bubblegum flavored Color Changing Toothpaste, he now can't wait to brush his teeth every day. I have to admit, though, that I was really skeptical about it. I have never heard of a color changing toothpaste, and while the idea is intriguing, I just didn't see any way it would actually work. Color me surprised, it totally works!! The toothpaste starts out sparkly blue, and after brushing for the correct amount of time (which I believe is around 2 minutes), it changes to pink. He thinks it's the coolest thing ever. Plus, he's crazy for the bubblegum flavor. The squeeze tube is nice because it's easy for him to open and get the toothpaste out for himself. Getting him to stop and brush his teeth was a chore, let alone trying to get him to brush for a decent amount of time. Now, I don't even have to pester him, he volunteers! Best toothpaste ever!

[This review was collected as part of a promotion.] This was an amazing concept for toothpaste for my kiddo. She usually brushes her teeth as quick as possible just a few seconds and calls it done. This helped her spend a lot more time brushing her teeth as the color changing concept made her very curious. She loved the flavor of the toothpaste too and it was fun for her to use. The colors did not always change like I thought they would though and the color was not super pronounced when it turned pink.

[This review was collected as part of a promotion.] I thought this toothpaste is cool. It changes from blue to pink after 2 minutes to let the kids know that they are done. This is great to teach kids to keep brushing their teeth until the color changes. My 4 years old daughter is still learning to brush her teeth and when she does brush them, she never brushes for longer than 1 minute. With this toothpaste, she is learning to brush longer and hopefully, better. Overall, I love this toothpaste. The idea is great and it's still comes in their favorite bubblegum favor.

[This review was collected as part of a promotion.] The color change it pretty subtle, but it enticed my daughter enough to want to brush her teeth to see it change color. She continues to use it without any issue. It has made brushing teeth more enjoyable.

[This review was collected as part of a promotion.] My kids 7 and 8 are very excited to use this. The color changes after about 30 seconds of robust brushing. They liked the taste also. The top is a bit messy. But, I chalk it up to kids being rough pushing the toothpaste out. Still recommend for a fun goal to have in the morning.

[This review was collected as part of a promotion.] My daughter loves this toothpaste it makes brushing your teeth fun for the kiddos. It is in the perfect size for children and it actually change colors and she loves that. And most importantly she loves the bubble gum taste

[This review was collected as part of a promotion.] My kids love this. It is so much fun. They love to watch the color change and as a parent it makes me happy cause I can see if they are brushing long enough. My two little ones like to see it change and take turn brushing their teeth to wach the other.