My kids love this

Great taste and encouraged kiddos to brush a little longer !

[This review was collected as part of a promotion.] This is just the thing I needed to get my kids excited about brushing their teeth again. The toothpaste does change color while brushing. I have always trusted Crests tooth paste so I know my kids are getting good oral health while using this toothpaste.

[This review was collected as part of a promotion.] So, getting this I thought I was like the mouthwash when I was a kid. It stained our teeth to show the plague and you had to brush it off. I wish they would remake that product. So, I thought it would stain my kids teeth blue and turn pink when it was clean. But, from my understanding it turns pink after them brushing it for the 2 mins. My 5 year old and 2 year old enjoy seeing it then pink. Even my 12 year old tried it and she said it made her teeth feel cleaner.

[This review was collected as part of a promotion.] My kids love this color changing toothpaste it makes brushing their teeth so much more fun for them. I like it cuz it's such a cool idea and I'm not having to fight with them to get into brush your teeth I actually want to do it now

[This review was collected as part of a promotion.] My daughter really likes this Crest Kids Advanced Color Changing Fluoride Anticavity Toothpaste Bubblegum. She likes hiw the the toothpaste changes from blue to pink while she is brushing. I like that it get her more into brushing and it gets her teeth really clean.

[This review was collected as part of a promotion.] This Crest bubblegum kids toothpaste tastes very good. My daughter is very picky when it comes to flavors of toothpaste and she really likes the flavor of this one. It comes in the perfect size squeeze bottle and easy to get out. i didn’t notice the color changing very much in the beginning. But when she spit it out, you can see the colour change a bit from blue to pink. Works great for cleaning kids’ teeth. Great quality toothpaste.

[This review was collected as part of a promotion.] I got this because I have a special needs child & getting her to brush her teeth & knowing she does it right isn’t always easy. Well, I happened upon this & wanted to try it with her. I must say, I am very pleasantly surprised! Coming out of the time, this toothpaste is a beautiful oceanic blue color, and then as it starts to work & she brushes her teeth, it turns pink! It works well, changing only where she’s brushing, and I love it for that! It has a pleasant bubblegum flavor & scent, that was even nice for me when I tried it & it cleans our teeth well compared to other products, this brand is tops as I hadn’t seen anything of this sort yet on shelves, and it really does work as expected! I have recommended this to others who have gotten it for their families, and will continue to do so!

[This review was collected as part of a promotion.] The twist of how the toothpaste turns from blue to pink is a very unique, but a cool concept. My kids loved getting the toothpaste and initially was more drawn to the lizard on the front. They thought it was a Disney character. The bubblegum flavor isn't too strong and was enjoyable. Thr color changing is fun, but I'm not sure I'd say it delivers as expected. I like the toothpaste overall, but in execution it's just not completely there. I do recommend the product.

[This review was collected as part of a promotion.] Works well. Works like toothpaste should. Kids like the taste. But I don't think that it turned pink? It was blue to start and to me just likes like it foamed up and turned white like every other toothpaste. So it's toothpaste, it works, but I don't think it changes to pink to indicate when they're done.