[This review was collected as part of a promotion.] This Crest bubblegum kids toothpaste tastes very good. My daughter is very picky when it comes to flavors of toothpaste and she really likes the flavor of this one. It comes in the perfect size squeeze bottle and easy to get out. i didn’t notice the color changing very much in the beginning. But when she spit it out, you can see the colour change a bit from blue to pink. Works great for cleaning kids’ teeth. Great quality toothpaste.

[This review was collected as part of a promotion.] This Crest Color Changing Toothpaste is great for kids. When it arrived I told my kids it changed colors and they immediately wanted to try it. I like that this helps them want to brush their teeth. The color changing aspect is cool and the bubblegum flavor makes it taste better than regular toothpaste. They do seem to brush for longer which helps get their teeth extra clean.

[This review was collected as part of a promotion.] My daughter is head over heels in love with this toothpaste. Every time a family member comes over (she's 5) she has to run to the bathroom to show them her "magic" toothpaste. She loves the color-changing aspect of it and thinks it's the coolest thing ever. It seems to do a great job on cleaning like most Crest products would!

[This review was collected as part of a promotion.] I received this crest toothpaste bubblegum flavor, kids color changing toothpaste several weeks ago. My son uses this toothpaste everyday since we got it. He thinks that when the toothpaste changes color it's the coolest thing ever.

[This review was collected as part of a promotion.] My kids were so excited when they saw this toothpaste. They wanted to start using it right away. This is a fun concept to get kids excited to brush their teeth. The color changing in so fun and the packaging is fun as well.

[This review was collected as part of a promotion.] The twist of how the toothpaste turns from blue to pink is a very unique, but a cool concept. My kids loved getting the toothpaste and initially was more drawn to the lizard on the front. They thought it was a Disney character. The bubblegum flavor isn't too strong and was enjoyable. Thr color changing is fun, but I'm not sure I'd say it delivers as expected. I like the toothpaste overall, but in execution it's just not completely there. I do recommend the product.

[This review was collected as part of a promotion.] My kids are great at brushing their teeth independently but needed help with brushing for the full two minutes. Crest’s Kids Color Changing toothpaste has been a fun way to motivate them to keep brushing and maintain their independence!

[This review was collected as part of a promotion.] I am always looking for ways to make brushing teeth a fun activity for my kids as I try to encourage them to become more independent. I recommend this product as a tool to make brushing more interesting. My daughter and son (7 and 4 respectively) LOVE this product and were so amazed that it really does change color. I highly recommend this product.

[This review was collected as part of a promotion.] Works well. Works like toothpaste should. Kids like the taste. But I don't think that it turned pink? It was blue to start and to me just likes like it foamed up and turned white like every other toothpaste. So it's toothpaste, it works, but I don't think it changes to pink to indicate when they're done.

[This review was collected as part of a promotion.] My 3 year old loves this. She gets so excited to brush her teeth with her magic toothpaste. She loves the taste and mom loves that it seems to work well at cleaning her teeth and freshening her breath! A plus that there is added fun to brushing teeth!