Shocked at the obvious changes made in recipe from original taste and texture. I cannot eat another bite. So seriously sad and disappointed. A loaf of garbage; as if I were eating styrofoam compared to the heavenly bread it used to be. No one will continue buying this if it isn't reversed to the former recipe. All the once great foods are disappearing over time, including Butterbread. You were once the best!

Have always been happy with Nature's Own butterbread. Last loaves have been off. Texture plain or toasted is tough. Not sure if it's the ingredients or processing. I'm a carb addict, very disappointed with product. Will be looking to find another bread.

I used this as toast and also the base for dressing. It tasted better than "generic white bread". Probably had a little more buttery flavor. I will definitely buy it again. I usually buy multi grain, whole wheat bread. But sometimes you need white bread in your life. ??

Ever since you guys first made this bread it has always been my favorite. Lately I’ve noticed the bread doesn’t look the same the texture is different and not as soft as it used to be which was my favorite thing about the Butterbread. I don’t know but I liked it much better the way it was before!!!!

I have been eating this bread for years now. Used to be soft and really good. The last at least month, the breads texture is off. I've bought it from several different stores thinking it might have been a bad batch. They were all the same. Off you changed the recipe or whatever you have done... you have lost me family as a customer! I'll be looking for another butter bread.

Consumers have dealt with price increases both in cost and the dubious practice of "shrinkflation" but what you have been doing with your bread is beyond reason. The recent loaf of butter that I purchased is no more than HALF the size loaves used to be. They are so small that they are useless for sandwiches, as we have to fold the lunchmeat 3 times to fit it on the slices and trying to add other items such as lettuce, tomatoes, etc is a farce. What's worse is toasting the slices. The current size of the slices mean that when the toasting cycle is done the bread barely comes half to three quarters of the way up. For the first time in over 60 years of making toast, I actually had to use the manual lift function on the toaster to get the toast out. What you have done is to take what used to be a good product and shrink it down to the size of finger sandwiches. It is ridiculous. Fortunately for consumers other companies have not gone so wild in shrinking their products so we have options.

I really like Nature's Own Butterbread White Loaf. It is very soft and the texture is nice as well. (not too squishy or flaky). The taste goes great with sandwiches, as toast, or about anything. We've actually bought it again and plan to continue to do so.

My usual white bread variety was out of stock so I thought I'd try something different. I got a loaf of Nature's Own Butterbread, which I'd never tried before. My plan was to use it mainly for Turkey sandwiches but also occasionally, for peanut butter and banana toast. Texture was great. Very soft and uniformly sized. The flavor was good. The only thing I wished was that the slices were just a little thicker to support the peanut butter and bananas I like on my toast. I would buy it again.

The past few loaves of bread I have bought are considerably smaller. My kids like their bread without crust so I bought one of those gadgets that you press down on the bread to remove the crust. In the past, the cutter would fit inside a slice. Now the slices are way smaller than the cutter. I really like the bread but I will be switching brands to a brand with a bigger loaf size.

I have purchased Natures Own Butterbread for at least 10 years. The last few months y'all must have changed something in the process of making this bread. It has gone from the supreme bread on the market to among the worst. It now tastes half stale and crusty. I'm really sorry to see this happen to Natures Own. I am now in search of a new bread to purchase.