We have always used natures own and this whole year every loaf we get is getting so thin. Can't spread anything on it or it falls apart. I'd rather pay more for same bread then the quality change honestly. We are going to have to find a new bread which is sad because the taste of natures own was the best to wonder bread.

I USED TO LOVE this bread. Eat it every day. It used to be so soft - the best white bread I could find. Now it is dry and almost stale right from the store. The consistency of the bread is different. And crust is harder. NOT GOOD. Purchased only this bread for years, but not anymore!

I, too, have used this bread for years. It’s always been very soft, fresh and flavorful; however, for the past couple of months the bread in a newly purchased/opened loaf feels old and stale. My family will only eat it when toasted and we like sandwiches on UNTOASTED fresh bread. What did you do to your recipe? Please change it back!!

i try not to buy bread too often because honestly i will eat an entire bag in a few days ?? but sometimes my partner will want sandwiches for lunch and we'll get a bag which is sometimes strategically hidden in the kitchen restricting my access to it ????. i like how soft this bread is and it tastes great toasted with some butter. very adapting to savory and sweet combinations; thumbs up!

I really like Nature's Own Butterbread White Loaf. It is very soft and the texture is nice as well. (not too squishy or flaky). The taste goes great with sandwiches, as toast, or about anything. We've actually bought it again and plan to continue to do so.

I have purchased Natures Own Butterbread for at least 10 years. The last few months y'all must have changed something in the process of making this bread. It has gone from the supreme bread on the market to among the worst. It now tastes half stale and crusty. I'm really sorry to see this happen to Natures Own. I am now in search of a new bread to purchase.

The last two loaves of this bread, instead of being soft and moist, has been dry and coarse. Actually the decline has been going on longer than that. Several loaves over the past couple of months have had a coarse circular interior, slightly darker than the exterior of the slices. We are saddened by this, since this has been our go to bread for a long time. 60 years ago, I worked in a laboratory for a well known flour maker. My guess is inferior wheat and/or poor attention to good ingredients. When we first started consuming this product, it was beyond reproach, everything bread should be. Unless the problem is remedied, we will be fining new sandwich bread.

I love this bread. It's soft but not too soft wear it tears when trying to spread things like peanut butter. I keep it in the fridge and it's freshness stays week for almost 2 weeks. The light taste of butter unit makes for a wonderful taste and aroma. I LOVE THIS BREAD

I used to buy this bread all the time. It was great. Best tasting bread around. But a couple years back or so they have had to change something or someway that the bread is produced. It feel soft to the touch in the grocery store when you gently squeeze the Loaf but when you get it home and pull some of the bread out it has a stale crust like feeling / texture to the bread even though it is soft to the squeeze touch. Please return to a previous procedure so that the bread does not have this dry crust like texture.

I made a peanut butter and jelly sandwich for my grandmother with this bread. I usually tear off the crust on all of her sandwiches but for some reason I forgot to do so this one particular time. Must to my surprise she ate the entire sandwich...crust & all & She liked it. From that day on she will only eat Natures Own bread with the crust on !