I generally like Tide products and liked this one in particular for my traditional washing machine. Now that I have a front loading HE washer, I can't find anywhere on the bottle how much detergent to use - I know it's supposed to be a lot less than traditional washers. I came to the website and it says to fill to level 5 on the cap, the most possible, for a HE machine. This info is contrary to all other info I've been told/read and in fact can lead to over-sudsing, residual product on clothes and machine malfunction - please advise.

[This review was collected as part of a promotion.] I would definitely recommend tide Ultra oxyi because as soon as I open the bottle the smell was the first thing that got me. It smelled amazing and I knew that when I put it in the washing machine to wash my clothes that it was going to make my clothes smell so good,it lit up the entire laundry room I was shocked that a detergent can do that . With having two kids, stains is the biggest issue that I have with all of the clothes and once the clothes came out the washing machine I saw a really big difference. The clothes looked like I just bought it from the store! It's awesome and just the thing for a mother of two.

This is the best tide I have bought thus far. It has a very clean smell and is super concentrated so I can get more loads out of it. I see no room for improvement. It's a little more expensive than the simply clean tide is. But it's well worth it and I recommend this for heavy duty stinky laundry.

I could not figure out what was ruining 2 brand new sets of towels. After washing out new comforter in our new washing machine (never has had bleach in it) the dark gray comforter came out with what looks like bleach spots on it! It is definitely this detergent because it has not been dried yet and that is the only thing I have used in this washing machine. SO DISAPPOINTED that my new and expensive comforter is now ruined!!

[This review was collected as part of a promotion.] I love this detergent!!! My son is in baseball and we are always washing his pants - and have worked hard to get stains out in the past! This detergent works wonders with his dirty pants!!! I can throw them in the wash and put only this detergent in - and they come out looking brand new every time!!! Plus the smell is great - not to feminine and flowery, so my boys don't complain about it!! I highly recommend this detergent - it's a new favorite in my household!!

I would like a refund on two of these but it is a hassle for me due to all the dumb rules about things like this! This and the Tide Simple Oxi both have changed smells and they are incredibly chemically strong, makes my family get headaches. Why don't you make a decent product!!!!!?????? Why are eco- good smelling things so popular but you can't come up with something that removes odors and stains and is non-toxic for decent busy families trying to get by in this difficult life?

[This review was collected as part of a promotion.] Tide Ultra Oxi HE Liquid is great. It really got the stains out of my clothes. I also really like the smell it makes washing clothes a little bit better because of the smell. Overall I think this is a great new Tide product and I would definitely recommend getting it and purchasing it myself again.

[This review was collected as part of a promotion.] I think this is a great product. The fact that it got my clothes clean is expected but the scent is amazing. It left my clothes smelling wonderful. My bath towels .... well it exceeded my expectations with wonders. My towels have that fresh smell again that I've been struggling with for awhile now.

[This review was collected as part of a promotion.] I love this detergent. I sdont normally like liquid detergent and would still love to see this in pod form but it worked so well I would definitely buy it again! Working as a horse trainer I get a lot of unknown stains and this took all of them out even on my white show shirts!

[This review was collected as part of a promotion.] I was already a Tide fan, but this might replace my current favorite Tide. To really put this particular one through a good test, I tried this on clothes that had some major use from a garden project and our pups favorite things that were muddy. Let me tell you, this Tide with ULTRA OXI not only cleaned the stains, but it was brighter, they all looked brand new. Very impressed and love that the price point is still the same!