[This review was collected as part of a promotion.] First, this is a very real review! As a mom of boys whom both play sports and my husband who is a maintenance man (very dirty job), laundry can be tough at our house. I spend so much of my time scrubbing stains and re-washing loads of laundry because they still smell after washing. After trying Tide Ultra Oxi, I am convinced that I won't buy anything else. The smell is AMAZING! It saves me so much time! I was so very pleased with this product.

[This review was collected as part of a promotion.] Tide Ultra Oxi HE is a wonderful detergent. It has a fresh smell that really lasts. The new powerful formula takes stains out better than any product I have used before. A little bit goes a long way with this product. I was able to wash a load of clothes without having to overload it with detergent. I was able to use a cup and the entire load smelled fresh and was stain free. I highly recommend this product.

[This review was collected as part of a promotion.] I tried Tide Ultra Oxi HE for the first time a week ago. I've now used it for several loads of laundry. I have to say I really enjoy this detergent. I noticed the scent first, it's refreshing and not overpowering. I noticed I didn't have to use near as much of my Tide Ultra Oxi in my loads. It cleans wonderfully and comes out great the first load. When I took the load out of the dryer I noticed the light Tide Ultra Oxi scent was still there. I really liked that a lot. My clothes look great and this product goes a long way so it's a great buy. Thank you Tide Ultra!

[This review was collected as part of a promotion.] I work out a lot at spinning classes and hot yoga. This detergent felt heavy duty and as if it provided a deeper clean to my clothing. It left my clothes smelling great and stain free - couldn't ask for anything more. Will definitely purchase the product again!

LOVED the old smell of this product. Just bought a new container and was dismayed at the new scent. It's extremely strong, and reminds me of dish soap---very sharp and permeates much farther around my laundry room even with the door closed. I can describe the older scent as a warmer leaning aroma that was contained only to the laundry room area. Once I'm done with this container, I will be looking at other products to buy.

[This review was collected as part of a promotion.] I think this detergent has a great long lasting scent, along with the oxi my clothes are getting really clean. It works great on tough stains. I will buy this product in the future as well as recommended it to others

[This review was collected as part of a promotion.] I am really enjoying using this detergent, it has such an amazing scent, along with the oxi my clothes are really getting clean and they smell fresh. I will probably keep buying this instead of my usual detergent.

I ADORE this product. Have a son in construction who goes fishing as a hobby. Tide with Ultra Oxy gets the smell OUT of his filthy clothes and makes him bearable again. (Smile). I've used this product since it first came out - was really shocked to read some of the reviews. IT SMELLS C L E A N, PERIOD!

[This review was collected as part of a promotion.] I am usually very happy with tide products, they clesn very well. I like the smell of this product and it seems to clean clothes very well. My only complaint is that the bottle cap was hard to measure with. It would be easier if the cap would be marked cleared and on the outside as well. Itbereise it was great.

[This review was collected as part of a promotion.] I have not used Tide detergent for a good number of years. The last time I used this laundry detergent the formula or scent was abrasive enough to break me out all over. The reaction was not pleasant and turned me off from the brand for the longest time. Now, with 4 kids who play sports and march in band as well as other activities, I need something that can really power through the smell and stains that cling to our clothes. The Tide Ultra Oxi HE Liquid has really helped in not only making the clothes cleaner and smelling great, but it also cuts down on time spent pre-treating clothes before I can wash them. No one has had any reaction to this formula and I appreciate that I can use it in our HE machine with no worries. I am looking forward to continued use and wonderful smelling stain free clothes!