Hi there, thanks for sharing such a thoughtful and honest review. We’re glad to hear that many in your household find the Ultra Soft toilet paper to be soft, durable, and effective. That said, we understand the concern about the lint or “cotton trails” some family members have noticed — feedback like this is really helpful for us to better understand different experiences. We’re sorry for any frustration this may have caused, and we’d appreciate the chance to learn more and help. Please feel free to reach out to Charmin Consumer Care at 1-800-777-1410, where our team will be happy to assist and address your concerns.

Your loyalty means the world to us and we're sorry to hear this, Richard. We take the value of our products and loyalty of our users seriously and your feedback means a lot to us. In the meantime, we made a modification resulting in a slight decrease in the number of sheets on each roll and reducing the width of some rolls to make them standard for all our roll sizes. It's a tough decision any time we make a change that may impact our consumers, but we are constantly looking at our products and cost of materials needed to make them so we can keep providing you the product you love at a great value. Our Charmin is 2X more absorbent than the leading bargain brand, so you can use less. In fact, our entire family of products is designed to be a great long-lasting choice, so you enjoy more 'gos' per roll and change the roll even less often!

Thanks for taking the time to share your thoughts, Larry. We take the value of our products and loyalty of our users seriously and your feedback means a lot to us. In the meantime, we made a modification resulting in a slight decrease in the number of sheets on each roll and reducing the width of some rolls to make them standard for all our roll sizes. It's a tough decision any time we make a change that may impact our consumers, but we are constantly looking at our products and cost of materials needed to make them so we can keep providing you the product you love at a great value. Our Charmin is 2X more absorbent than the leading bargain brand, so you can use less. In fact, our entire family of products is designed to be a great long-lasting choice, so you enjoy more 'gos' per roll and change the roll even less often!