[This review was collected as part of a promotion.] First of all, Charmin Ultra Soft feels very soft and thick in your hand. The packaging is nice, typical of toilet paper. It claims that the 4 pack is equivalent of 12 rolls. As for actually using it, I didn't notice anymore softness than other brands I have used. I also didn't notice that the roll lasted much longer than any other rolls I have purchased. I typically buy a 6 pack of another brand, and I'd say it lasts about as long as that. Overall, I'd say it is average and comparable to many other national brand toilet papers.

Proctor and Gamble, has reduced the size of their Charmin Ultra Soft toilet tissue in three ways. Each roll has been reduced by 12 sheets, the paper is thinner and 1/3 of an inch less in width. At this rate, they’ll be selling us postage stamps as toilet tissue next year. I noticed the difference on my last purchase and now Consumer Reports has selected White Cloud as their best choice. I intend to boycott all P&G products and hopefully impact their earnings.

[This review was collected as part of a promotion.] First I have to say my go-to toilet paper is already made by Charmin. It is Basic. It's cheap compared to even store brands and does not fall apart. Plus it is not rough, it is soft enough for the amount we go through with numerous kids. But we tried the Charmin Ultra Soft that was given to use to test, then I polled my husband and teenager, since the little ones did not even notice a change! :) We all agreed it is a very nice, soft and thick paper. Does not fall apart or leave bits behind on your behind. It is a LOT thicker than Basic and definitely more plushy. Would have been nice to use after had baby! However, with a large family who goes through a lot of paper I will probably stick with Basic. But for those who do not go through a lot and/or can spend a little bit extra, it is definitely worth it!

[This review was collected as part of a promotion.] I was so impressed with the softness of this product. I teach kindergarten and this time of year we have runny noses. I let my students use Charmin instead of regular tissue for their noses. Wow. This is all they want to use now!!! It's also very soft on the bottom.

[This review was collected as part of a promotion.] I love trying ultra soft i am going to buy it from now on it is so soft and gentle. It is alittle thick for me but i llke the soft feeling and is not hard and scratchy like some papers. it is soft and absorbent

[This review was collected as part of a promotion.] These truly are huge rolls of toilet paper! They almost didn't fit in my holder. They are as soft and fluffy as promised. My husband usually complains when I buy cheap or store brand paper,but I thought it was all in his head. I was honestly surprised when he commented on the "soft new paper" without me saying a word.

[This review was collected as part of a promotion.] I hadn't given a lot of thought to softness in my tissue. I grew up using Charmin. I went to a public restroom and was surprised at how thin and rough the tissue was. I will stick to my Charmin. It takes care of the job!

Although Charmin Ultra Soft can be a bit pricey compared to other brands it is well worth the extra cost! It is the only type of toilet paper I have bought for the past ten years because not only it's softness but it's thicker and durable and I end up using less than I would any other cheaper brand so in the long run it pays for itself, I actually stocked up on it today in fact!

[This review was collected as part of a promotion.] Toilet tissue is one of the greatest inventions out there, it is simple but who wants to do without it. Charmin is the best I have ever tried. So no matter if you call it bathroom tissue,or toilet paper Charmin is all you need to call it. There is ultra soft, ultra strong or basic, they all do the job and do it well. It will not clog your septic tank and you use less when it is so thick and strong.

[This review was collected as part of a promotion.] Charmin Ultra Soft is the most revolutionary personal hygiene product that the world has seen in quiet some time. This is a great tissue for many reasons. First, the softness, it feels like cotton on my personal areas. The ply is very durable as well, and you do not have to use a whole lot to get the job done that you need at that moment. I can use just four sheet for number ones, and you will not need much more for your number twos, because Chamin is not only extra soft it's very durable at the same time. The mega rolls last a long time because you don't use half of what you usually use. The Charmin Ultra Soft mega rolls are cottony soft and last more than twice that of a tissue products of Charmins closest competitors. Charmin is also priced to give you the best bargain for your money.