We're sorry to hear you aren't a fan of the Ultra Strong, Tommy, and assure you that we're letting our team know your feedback. If you have any Charmin questions, please don't hesitate to get in touch with us at (800) 777-1410.

We want to stand out from the leading toilet paper brands and be the irresistibly soft goodness you can't do without, Dawn! We appreciate your trying the Ultra Strong Rolls, and after extensive tests and studies, if you're looking for thicker sheets with a softness you can't deny, try our Ultra Soft Rolls or Charmin Ultra Gentle Rolls. To learn more about these products or discuss your experience further, call us at 1-800-777-1410, M-F, 9 AM to 6 PM EST.

We're super bummed you didn't get the softness you expected from your recently purchased Charmin Ultra Strong, Roxanne. With the new diamond-shaped embossing, you should find more space to capture mess, more surface softness and less breaking down of the tissue when in use. It's possible you regularly pick up our blue Charmin Ultra Soft rolls, and this red Ultra Strong one isn't a typical purchase for you. Whatever led to the difference you're describing, we'd be BEARy happy to help you as best we can. Roll on over to your phone, and give us a call any Monday through Friday, from 9 AM to 6 PM, EST for assistance. Our number is 1 (800) 777-1410.