[This review was collected as part of a promotion.] We have been using TP from a major club retailer as our purchasing decision on this kind of products was based on price, quantity and quality. After testing Charming I have to revise our quality parameter. Softer than the competition it also seems to be more effective! We have found that we need to use less to obtain the same results!

[This review was collected as part of a promotion.] It comes as a close second to the brand I use and a good substitution if they were out of my brand. This to is strong and appears to last longer than other similar types of rolls. Other than price this is a very close call and gets a well deserved spot as my second favorite to.

[This review was collected as part of a promotion.] I love this toilet paper. Charmin Ultra Strong definitely tops the list of toilet paper that I've ever used. They are so soft yet sturdy enough to ensure cleanliness after you do your business. Highly recommended for everybody.

[This review was collected as part of a promotion.] I was a little unsure if I should do the campaign or not but I'm glad I did. I finally found toilet paper that is strong enough for any mess like promised. I didn't feel like the toilet paper was rough, I thought it was actually soft. It felt softer than other toilet paper I've used.

[This review was collected as part of a promotion.] We're a Charmin household, and have always loved the quilted strength and quality of the brand. The Charmin Ultra Strong is great. It is tough when you need it, but still really soft yet won't tear apart during use. The big rolls keep the roll in use much longer.

[This review was collected as part of a promotion.] I am not picky when it comes to toilet paper and usually go with the generic brand. My first impression of this Charmin Ultra Strong was "wow, it sure is thick". My wife and I both felt that the rolls wouldn't last as long due to the thickness and there being less length on the roll. I was surprised to see how long the roll actually lasted. We are on roll #1 still; the jury is out as to what my final impression is it but so far so good.

[This review was collected as part of a promotion.] The Charmin Ultra Strong is definitely strong. Holds up well during use without any 'poke through.' However, I do wish it was a little bit softer. I imagine that is the trade-off you get and depending on your preferences, this could be a good product.

[This review was collected as part of a promotion.] Charmin ultra strong is a thick and strong blend of ultra softness either way you look at it. Soft on the Tush, so no raw wipes, soft enough for even your face, and tough enough to not have to use a lot. This toilet paper is strong enough for everyone, even a bear! I love that it does not flake and fall apart when you use it. Charmin is my favorite TP to buy.

[This review was collected as part of a promotion.] When you find an amazing product, you just have to tell everyone about it. Unfortunately, some people just feel awkward talking about toilet paper. However, toilet paper is a must product and they are not all created equally. Our bums need just as much care and attention as our faces, if not more and this is just one of many reasons why I love Charmin Ultra Strong. Not only is it a durable product, it is soft. Yes, it may cost a little more but it pays for itself in that you don't have to use as much toilet paper to get the cleaning that you need, it's very absorbent, strong and as I stated above, very soft.

[This review was collected as part of a promotion.] Being from Charmin my expectations were high. I was not disappointed. The product was strong,yet it gently cleaned. It did not tear or rip, it was gentle, cleaned well and did not clog. Excellent Product. Meets the needs of the consumer.