[This review was collected as part of a promotion.] This is my favorite. I find it soft as well. It doesn't fall apart or shred. This is the closest to the original Charmin which has always been my toilet paper of choice. The cost is more due to the quality.

[This review was collected as part of a promotion.] I fell in love with this toilet paper the first time I used it. It takes fewer sheets and is more effective than any other toilet I've used. Just as impressive as it's strength and durability is it's softness. The only drawback I found with it is the fact that kids tend to use to much and it clogs the toilet very easily. All in all, I can deal with the hassle of unclogging the toilet occasionally for the comfort I get.

[This review was collected as part of a promotion.] Yes I am the king of the throne and I absolutely loved this Charmin bathroom tissue paper. It really is stronger than most that I've tried and being the king of the throne, I've tried quite a few. This was soft, strong and everyone in the family enjoyed. I however, had to hide it because while trying it, my kids would not use our regular bathroom tissue but instead insisted on having their own "soft beary paper" which meant MY Charmin! Needless to say, this ultra strong bathroom tissue has replaced our usual one and everyone in the family is now happy and we're all living peacefully together. I did not give this a five star because I found that it didn't last long. I think it's because the others that we've used were so thin that we became used to grabbing a bunch at a time. With this paper you do not need to use as much because it is strong and absorbent but bad habits are hard to break. We are adjusting happily. I would highly recommend this product to any King or Queen of their throne!

[This review was collected as part of a promotion.] After receiving my pack of Charmin Ultra Strong toilet paper, I have to say that it does live up to it's name. Indeed, the toilet paper is a lot strong and durable than other toilet paper's I've used in the past. However, in terms of softness, there are a lot of softer alternatives out there to use. Overall, I'd give the toilet paper a 3. Nice and tough, but cold be softer as well.

[This review was collected as part of a promotion.] First of all, I would like the opportunity to thank you for letting me try it. You would not believe the happiness I brought to my family. The minute they tried it, they were hooked. Friends of mine wanted to know how it was so I handed out a roll for someone to try. They are definite buying it and their family told her Charmin is 1!. I used Charmin before and I think I will never change toilet tissue. It is #1 in my life and others whom I know.

[This review was collected as part of a promotion.] I was very pleased with the results of this product. Although it would be great if the rolls were larger. Still very pleased with the comfort. I would recommend this brand to all of my family and friends.

[This review was collected as part of a promotion.] Ok, I am definitely sold on the Charmin Ultra strong. You use so much less once you get the hang of not automatically tearing off a huge bunch. Strong...yes! Not as soft as I thought it should be but that's ok if I can use less. I would definitely recommend the Charmin Ultra strong. Glad I got to try it free too. I would say smart buy. Why buy cheaper when you use like 4 times as much, doesn't make it cheaper in the long run. Yes, I will buy...I Like...and I do use alot less.

[This review was collected as part of a promotion.] What a difference a roll of toilet paper can make to the start of the day! You really don't think your roll is that bad until you try Charmin Ultra Strong. At first I was worried the roll was smaller compared to the jumbo ones I usually buy but quickly realized you do not need nearly as much so it lasts just as long if not longer!

[This review was collected as part of a promotion.] I liked the Charmin that I received but feel the tissue is too soft for my liking. Someone who prefers soft toilet paper would love Charmin. Thanks for including me in the campaign and I look forward to reviewing more products.

[This review was collected as part of a promotion.] For a man toilet paper is important. The softness, absorbency and strength. I can honestly say this toilet paper has it all. It's even able to withstand my 11 year old, who seems to go through toilet paper faster in his bathroom. So I swapped out a roll, just to see if this would last longer. Perhaps he would use less because of the strength. To my surprise his rollasted longer than normal! He even asked me if we switched toilet paper. For those who have pre teens, they usually do not notice anything different. So that was a plus! I found the toilet paper to be very soft, comfortable. I'm used to using the wipes after using the bathroom, to avoid chaffing and irritation. This toilet paper caused none of that! Super soft and I didn't need to use a lot! I have taken a roll to work to let the guys check it out. They too said it was soft! Much better than any other brands. Looks like our house has a new toilet paper.