[This review was collected as part of a promotion.] I was happy with my old toilet paper, but I'm loving this Charmin Ultra Strong! I use so much less when I go but I never feel like it's going to rip or tear when I wipe. Not only that, but now I will save more money since I'm using less per trip. Win - Win....definitely switching to Charmin!!

[This review was collected as part of a promotion.] I love using Charmin Ultra because it is the strongest tissue but yet gentle on your skin to get the job done . It is thick , soft and absorbent plus comes two rolls in one . That is 8 rolls a pack on 4 rolls . I love using Charmin Ultra because it soft on my skin and strong to get the job done in one .

[This review was collected as part of a promotion.] Love me some chairman, been using it for years. I have tried other brand but to no avail they all fail. This stuffs strong and can hold up to my high standard of cleanliness, and is nice and soft at the same time so no irritation.

[This review was collected as part of a promotion.] I found Charmin Ultra Strong to not be as soft or thick as my usual brand of bathroom tissue. I ended up using more of the Charmin than I normally do of my usual brand. I actually only used one roll of the Charmin and then switched back to my regular brand and will keep the Charmin as a backup emergency use if I run out of my regular brand.

[This review was collected as part of a promotion.] Got a nice little 4 pack of rolls. Didn't tell my wife, just changed the roll in the bathroom and figured I see when she notices. She noticed it immediately - found it too rough for her but she did like how thick it was. I liked the thickness and how I didn't have to use as much. In wiping the bathroom down too the paper was awesome, not too much used and not much lint residue which is always nice. I would love to buy some more of these rolls.

[This review was collected as part of a promotion.] After receiving my pack of Charmin ultra strong in the mail, I immediately put it to good use. The look the fit and feel were all the finest product I have ever used. Goodbye old corn-cob feeling toilet tissues, I now have the ultimate brand, Charmin.

[This review was collected as part of a promotion.] I was unsure about trying Charmin from past experiences. I received a free sample of Charmin Ultra Strong to try and I was surprised how great it was!! I had no tears while using and was very satisfied. I would definitely recommend giving it a try!!

[This review was collected as part of a promotion.] I am finding that I love this tp. I am on my last roll now and I find that it takes me longer to go through the roll because I am using less sheets with each job that needs done. Its so soft that it doesn't cause cafted skin and but even with fewer sheets I do not have break throughs like I did with my old tp brand. Charmin ultra has made me a believer that I can have both soft and strong in the same tp roll.

[This review was collected as part of a promotion.] My review rating is strictly based on the quality of the paper, I'll expand on this particular package more a little later. It's strong enough to use only 2 squares in a pinch, while 3 squares is as strong and comfortable as 4 or 5 of any other quality brand. But even more importantly it's low linting unlike most other "soft" toilet papers. I am on public sewers so I don't worry at all about the extra bulk of the tissues, if you're on septic these are rated as safe, but of course safe and ideal may be two different things... I will say you can use less than other thinner brands so it should be a wash. As for the Double (2x) Roll vs Regular (1x), vs Big Roll (1.5x) vs Mega Roll (4x)... I'm split between this and the Mega roll as the best size to get. On one hand I hate changing rolls out all the time (which is why I don't buy the smaller sizes), but the Mega roll makes it too easy to take more paper than you need when you first put the roll on. So this is probably the best compromise but I'd like to see a 2.5x or 3x size roll. So for the length of the roll I would rate this pack as 4 and a half stars. As for marketing games and the possibly narrower size. I think everyone is right that it is narrower. I TP used to store very tightly when stack on top of each other on the shelf and now there's a little extra room. For me it's a non-issue as I don't rely on that dimension enough to notice, and it's a little easier for me to store... But I could see how it could concern some people, unfortunately there isn't a better alternative. As for a decrease in softness, again it's not one that I could notice and still better than the alternatives (since I find ultra soft tissues too linty or weak).

[This review was collected as part of a promotion.] I really like this paper it is very soft and does not make me feel like I am wiping with ruff paper. I have told my friends and family about this product and I am also going to look into buying this product more often at the store.