[This review was collected as part of a promotion.] I used to use Charmin all the time but then it became dusty and my butt itched so I switched to Northern. I was very dissapointed in the so-called double rolls as the size has shrunk smaller than the Northern did. Not only that, it is not as soft. Mr. Whipple would not be happy at all with this product anymore. It has actually gotten worse. I will not be buying this product in the future

[This review was collected as part of a promotion.] When I have to buy toilet paper this is the first product that I go too and buy and I will tell you why. When I look for toilet paper I look for a product that is soft and strong and this is the one toilet paper that is all that.

[This review was collected as part of a promotion.] I really didn't know what to expect when I first received my sample package. It arrived shortly after I completed the questionaire, and I noted the packaging was bright, colorful and eye-catching. I could immediately tell what type of tissue I was receiving and immediately created a set of expectations... for the tissue to live up to the brand name reputation, and for it to be efficient and strong. Once I placed it on the holder (it fit perfectly), I was ready to go. I used the tissue for both restroom needs and to blow my nose. In both cases, I used "too much" on the first attempt, thinking it would need more to be effective. I was wrong, and soon learned I could use less and still accomplish my need. So, it has been effective, and I used less. Nice. It was also soft enough to be comfortable as well as useful. I have not had a personal need to buy toilet tissue yet, I still continue to use my sample. So, I have not looked at pricing at the store. I will do so, and hope it to be moderately priced. I did note there were no coupons for me to give to friends/family. But, I have talked about it some with my family.

OK, we've been using Charmin for a very long time and we love the Ultra Strong product... But, why did you find the need to make your rolls smaller. I was shocked when I measured a roll and found it nearly 1/2 inch more narrow. Same price, though... Pretty soon it will be butt floss! Please bring back the original!!

[This review was collected as part of a promotion.] Charmin Ultra Strong toilet paper is by far the best toilet paper I have ever used. I hate it when bits of toilet paper fall off when you are trying to get clean. This toilet paper is strong and thick enough, I can use less of it and still get the job done. I like the rougher feel as well, it just makes me feel like it's doing a good job. There are so many brands out there that are cheaper but so is the quality. A lot of cheaper brands are super thin, so you end up using more of it. So is it really saving you money? Charmin Ultra strong is thick enough to where you don't have to use a lot so it lasts longer. You get what you pay for! This is the best toilet paper out there and I am brand loyal. Give it a try if you haven't and see why it's so amazing.

[This review was collected as part of a promotion.] When I first saw this product, I thought to myself "How can this 'model' of toilet paper be any different than the others?". My curiosity got the best of me and I had to put it to the test. I normally purchase the wholesale warehouse brand toilet paper that is stronger then most I can find at the store, so I was anxious to give this one a try. After using the product the first time, I immediately noticed the softness as I held it. Each sheet was definitely firmer than what I was used to with the other brands. Without getting too personal, I usually fold the piece twice so that it provides the right amount of thickness, but I noticed that I only needed to fold the piece once with the Ultra Strong toilet paper. I never really put much thought into the type of toilet paper I was using until I came across the Charmin Ultra Strong brand. It's firm, yet soft and provides the durability needed. When it comes to the different types of toilet paper, the Charmin Ultra Strong is the Cadillac of them all.

[This review was collected as part of a promotion.] When I received the toilet paper, I was pretty satisfied with my current toilet paper. It was soft and that's pretty much all I look for in a toilet paper. As long as it didn't feel like sand paper, I would be alright. The Charmin Ultra Strong was stronger than I thought. It was not as soft but very sturdy. I liked that it was quilted and that I was using almost half the amount of toilet paper I usually use. It's not as soft as I'd like but then again, it's better than the generic stuff.

[This review was collected as part of a promotion.] I generally purchase store brand TP, not the cheapest kind that falls apart as soon as you touch it, but pretty close thereto. My surprises with Charmin Ultra Strong were: (1) It was heavy duty- it actually FELT strong and capable. (2) It was not super luxuriant, but it was comfortable. (3) The tearing was flawless. Never a hanging chad, or strip of remainder. It came out a perfect square every tear. Compared to the lower quality stuff I'm used to, this was my favorite part.

[This review was collected as part of a promotion.] The TP holds up well, is really strong and not super HARD. The only issue I have is it is a TINY bit scratchy. It's not horrible but not worth 5 stars. It is a solid 4 though. It is lasting much longer, it doesn't rip or leave pieces. It's definitely worth purchasing. I do agree with a few others that have said the rolls can be bigger. I know it's advertised as 4x less paper, but that doesn't mean the rolls couldn't be as large as most others are.

[This review was collected as part of a promotion.] This paper is one of my favorites. Love love love. It's sturdy enough for tough messes and gentle enough for those certain areas. My kids used it and did not leave any paper after wiping. They also love the commercials and thought it was cool that they received a pack of toilet paper by mail.