It’s flour. If you bake bread or even the supersize soft chocolate chip cookies from the King Arthur site it’s a good buy

King Arthur flour is the best and cakes and cookies turn out the best. Better than any other flour.

Found this is great for making sourdough bread. We’ve made 10 loaves using it and it’s a lot better than regular all purpose flour.

I love King Arthur flour! But yesterday I was at the club and there was no King Arthur flour. I hope it was not discontinued.

I luv KA flour and am glad to see it here. I am surprised that it is only a 10lb bag rather than the 12lber available elsewhere...

I go in spurts of making a lot of sourdough. Buying flour in bulk is helpful. The flour works great for me.

It’s an excellent flour but was disappointed because the package was open and the flower was all over inside the bag, and I was afraid to use it

I was surprised and thrilled to find bread flour at my local Sam’s. King Arthur is a great flour and this was a great price.

Haven't found this solid performer at such a good price anywhere else -- high protein, consistent quality.

For what you pay, it’s definitely the cheaper route. Overall love this brand for making bread, pizza dough, and desserts.