Ultra Downy April Fresh Liquid Fabric Conditioner is my absolute go to fabric softener I have try other brands , but I keep coming back. I wouldn’t change anything at all. The price is affordable. It has a good lasting scent. I would recommend highly to friends and family

This is my go to. Its gentle and smells amazing! I even buy this stuff and put it in a spray bottle and spray my fabrics down with this stuff and it lasts for days. I love that it makes my laundry so soft too. You cant beat the price of this stuff either

[This review was collected as part of a promotion.] I think this product is the bees knees! It is way more than a traditional fabric softener, it gets deep down in the threads of the clothing and makes them super soft and makes them appear brand new. Definitely get your moneys worth and the scent is pleasant and relaxing!

I just used the new April fresh fabric "conditioner" that has replaced your famous April fresh fabric softener. I don't know what you did to the scent, but it is VERY unpleasant. I feel like my clothes need to be rewashed and the smell is so strong that it seems it will be difficult to get the scent out even then. The new scent reminds me of mosquito spray. I really don't like it! I will be looking for a new brand of fabric softener, unless you can bring back the original scent. I hope you can, because it is what has made your success in my opinion. I've been a loyal Downy user for many years. So sorry to lose that great scent.

[This review was collected as part of a promotion.] I typically don’t use fabric softener but after trying this I’m hooked! First and foremost, it smells amazing! My clothes not only smell amazing but they also hold the fragrance. My whole wardrobe is softer and overall feels better and I can tell that this product will help keep my clothing looking great.

I love the long lasting smell and feel of my clothing when I use Downy Fabric Softner. It is easy to use and with the cup and no drip push dispenser there is not muss or fuss. I love blanket throws and have them all over my house. Downy leaves them so soft and smelling like they just came out of the dryer. I usually have to fight my cats over newly washed ones as they love the feel of them too.

[This review was collected as part of a promotion.] It has been a while since I used a liquid fabric softener. I had forgotten how great of a product the Downy fabric softener really is. It makes everything smell so fresh and feels so soft. Easy to use and a great value. The smell really takes me back to memories of the freshest smelling laundry from when I was a kid.

[This review was collected as part of a promotion.] I used to really love Downy fabric softener, but my family is very sensitive to added chemicals to laundry. I'm noticing that this formula tends to leave a residue on clothing. I'm not sure if it's more than it has been in the past, but I found it very noticeable, like an almost greasy feeling. The scent is nice though. I'm wishing that the was a more natural alternative to fabric softener that didn't feel like I was just layering chemicals onto my clothes—and into the wash water.

[This review was collected as part of a promotion.] My favorite thing about this fabric softener is the smell. It smells very strong even before I opened the bottle. So it left my clothes smelling fresh, flowery, and clean.  If you don't like strong smells I wouldn't try this, though it is somewhat muted once it goes through the wash. It also did a fantastic job at leaving my clothes static free once they were dried. It also left my clothes feeling softer, though not amazingly so. I like this stuff enough to finish the bottle but not enough to get another bottle.

[This review was collected as part of a promotion.] Downy April Fresh Liquid Fabric Conditioner smells so good and make my clothes soft. It doesn't irritate my skin and the smell is SO overwhelming (in a good way). I will definitely be purchasing more.