Absolutely love ultra Downy April fresh fabric softener.. I used it in all my clothes when washing and my clothes still a week later smell so good and so soft. I also put ultra Downy April fresh fabric softener in a spray bottle and add just a little bit of water and spray around my house for air freshener and it makes my whole house smell so good.. Also it isn't expensive either,I save money on air freshener as well.I received ultra downy April fresh fabric softener free from influenster to test and all opinions are my own.. If you haven't tried as air freshener try it. I spray on my couches,bed covers,clean towels,kids pillows,stuff animals,curtains and use it in my laundry.

Even though Downy still delivers as far as softness, etc., the new smell is horrible! I started to notice it late last year and thought it was my color safe bleach. My husband developed an allergy to whatever it is they've added. The smell is overpowering and I still find clothes and sheets that have that nasty smell. I'm seeing newer reviews about how wonderful the new scent is, and quite honestly, I don't believe them. It smells like a toilet mint. Seriously. A toilet mint - and it never, ever fades away until you rewash it. It also leaves kind of a lanolin type feeling on your skin and hands - and not in a pleasant way. Bottom line - excellent product before they "improved" it. Please - go back to the old way. Who decided this was a good idea - lol? Sheesh!

[This review was collected as part of a promotion.] I thought it was either our detergent or something with our water that our towels were never soft like when I went to friends and family's houses. Now I found the secret! Downy liquid fabric softener makes all the difference in making my clothes and towels soft and fluffy and smelling awesome! The babies blankets feel extra soft now too!

[This review was collected as part of a promotion.] Downy April Fresh Liquid Fabric Enhancer left our clothes, blankets and towels smelling fresh and clean. Our laundry felt softer and smelt better than it has in a while! There was no residue feeling on it, either, which sometimes happens with fabric softeners. We are now fans and will continue to use it on a regular basis!

I have a toddler and really want our towels to feel nice and soft for her sensitive skin. I was lucky to receive this product to test for FREE from Influenster, but rest assured that this review is ALL me. I LOVE this stuff! It smells fantastic and our towels have never felt softer. As a mom, I couldn't ask for more!

[This review was collected as part of a promotion.] Ultra Downy smells amazing! Our clothes are super soft and wrinkle free too. Not usually a liquid softner fan because they seem to leave a build up, but have done some repeat washes with this one and no build up #ultradownyrocks

I'm a huge Downy fan, so I was stoked to find it in my Vox Box. I love the convenience of the pour-able spout and the scent is amazing. It leaves my clothes feeling soft and the fragrance lasts for a while. I'll definitely purchase this again and again. Even though I received this for free, the opinion expressed is solely and completely my own.

[This review was collected as part of a promotion.] Downy has always had a great fragrance. And Downy has always been effective at softening laundry. But this Downy product steps up higher.. It makes your cloths wrinkle free and reduces lint. I love it and plan on purchasing it for a very long time.

[This review was collected as part of a promotion.] I love using Downy April Fresh Liquid Fabric Enhancer, it makes our clothes smell so good and feel so soft. The great smell last a long time! I shared this with my friends at work and they really want to try it.

[This review was collected as part of a promotion.] I am very picky when it comes to any kind of laundry detergent or fabric softeners. There are some detergents/softeners that will give me an allergic reaction. Downy April Fresh Liquid Conditioner is absolutely amazing. My clothes have never felt so soft and smelled so good before. A little of this will go a long way.