[This review was collected as part of a promotion.] Downy April Fresh Liquid Fabric Enhancer truly enhances my laundry! It is definitely more than just a fabric softener, it is a product that delivers a great protective quality along with a great, long-lasting fresh smell. Pros: long-lasting scent (even after sitting in my dresser for a week), helps reduce wrinkles in my work shirts, less fuzz and pills on my sweatshirts, soft towels and keeps the colors on my children's clothing bright. Definitely a useful product for myself and my kids. Cons: This product claims to help prevent static cling. However, in my experience I still had some static cling while using it, especially with towels. I had to throw the towels back into the dryer with a fabric softener sheet. This however is not a deal breaker and I still recommend this product 100%. Other than the prevention of static cling Downy April Fresh Liquid Fabric Enhancer delivers on all it's promises. It's easy to pour and is not a huge extra step for all the benefits it supplies. It will definitely become a normal part of my laundry routine

[This review was collected as part of a promotion.] Downy April Fresh Liquid Fabric Enhancer makes my clothes smell great, but as an added bonus it doesn't make them feel filmy or weighed down. Most of the fabric softeners I have used make me feel as though my clothes have a film and therefore I havent generally used them frequently. This one is different! Excellent long lasting scent, yet clothes still feel "fresh".

[This review was collected as part of a promotion.] I didn't think Downy could improve but I was so wrong. The smell of the new Downy is outstanding and it stays with you on your clothes. And as a wrinkle remover, it couldn't do better. So in using this Downy April Fresh Liquid Fabric Conditioner, you get all the benefits Downy has always excelled in and offered, along with the wonderful scent and wrinkle remover. I will be buying more.

Ultra Downy April Fresh Liquid is the ultimate in fabric softeners! I have a family of 5 and I use Downy for everything I wash. My towels are soft AND fresh. The smell is not overwhelming and full of perfumes, but it lasts a long time. I must say, Downy is better than many other fabric softener products that I have used. It is a family favorite and will continue to be in our family. I tested my Downy® Fabric Softener for free, but all opinions are my own.

[This review was collected as part of a promotion.] Downy fabric softener is my old faithful time tested softener. I have sensitive skin and certain detergents/softeners will cause me to itch or give me a rash. I have never had an issue with Downy. The April Fresh scent is like flowers blooming on a spring day. The aroma is nice and it lasts for a while on my clothes and bed sheets. My guests always compliment the smell of my bed sheets when they visit me. Clothes come out super soft and fluffy after using Downy softner. I have been been even able to revive some old beach worn towels with my Downey!

I love the long lasting smell and feel of my clothing when I use Downy Fabric Softner. It is easy to use and with the cup and no drip push dispenser there is not muss or fuss. I love blanket throws and have them all over my house. Downy leaves them so soft and smelling like they just came out of the dryer. I usually have to fight my cats over newly washed ones as they love the feel of them too.

April Fresh liquid Downy is the best product without an overwhelming perfume smell. Leaves clothes smelling fresh and feeling soft. Tried another scent but the strong smell was overwhelming and had to re-wash everything to avoid the headache and cough.

[This review was collected as part of a promotion.] I tried Downy fabric softener in 10 washer loads. My clothes came out of the dryer with fewer wrinkles and they felt softer than I expected. Clothes that I did not put in the dryer were a little less wrinkled than they normally would be, but they felt much softer than without the Downy. I am not a fan of many fragrances and I did not care for the April Fresh smell. I found a non-scented Downy that is every bit as wonderful so I'm set for all the extra washing that just comes with summer. It is important to read the directions and not use this product on the items listed on the bottle, such as microfiber cleaning cloths.

[This review was collected as part of a promotion.] I haven't used fabric softener in a long time. I am loving the Ulta Downy April Fresh fabric softener, especially for our towels and bedsheets. I enjoy the light fresh scent and happy it's not overpowering. Definitely a new addition to my laundry routine.

[This review was collected as part of a promotion.] I received this in the mail as I came home from vacation, with lots of dirty laundry. I never had used fabric softener, just a dryer sheet, and was very surprised what a difference it made. The clothes were dofter, and smelled very fresh. Since I just began using it a few weeks ago, I am not sure about the lack of color fade. But, fabric softener, you have gained a convert!