I absolutely love the smell of downy and the softness is something that cannot be replicated by other brands. The April Fresh scent reminds me of a field of flowers during the Spring time which is a much welcome scent during the cold winter months. Bonus points for it fighting off static! I use it both as a fabric softener and to make my own fabric refresher (like Febreeze)I received this as a sample from Influenster but my opinions are my own.

I received a sample of the Ultra Downy April Fresh Liquid Fabric softener completely free of charge for reviewing purposes through Influenster.com but in my most honest opinion i have got to say that this product is magnificent, while i do feel the scent can be a little over whelming at times (If used more than stipulated) , It leaves my laundry feeling soft and smelling fresh for days! Clothes seriously look brand new again! Totally recommended.

I used Ultra Downy April Fresh Liquid Fabric Softener in place of my old fabric softner for all my laundry, left it smelling great and softer than before , especially loved it for my towels. I received my ultra downy complimentary for testing purposes, these opinions are all my own.

[This review was collected as part of a promotion.] It's hard to tell the difference between fabric softeners, but my laundry (and the scent) was indeed fresh and clean. My dog sheds a lot, and I think the softener helped loosen up all of the fur. It does everything it claims to do - reduces wrinkles and prevents static. I would for sure use it again!

[This review was collected as part of a promotion.] I love when I walk into my laundry room and it smells amazing! I typically use a detergent that is unscented so this was a great alternative for that. my clothes smelled better for longer after being dried since I began using this - which is important to me. I like hugging people and there clothes smell like laundry (not perfume). So, I always hope that people get that vibe off me, too.

[This review was collected as part of a promotion.] Great fabric softener! Not only is the scent wonderful, but the softener did the trick! On bedding, blankets and clothing it left it all so soft. Honestly, the only item it wasn't so great on was my husband's boxer shorts. Left him a little itchy. But no issues with any other clothing items. I certainly plan on buying this in the future!

[This review was collected as part of a promotion.] Downy April Fresh Liquid Fabric Enhancer is great. It really adds in helping to combat static electricity, especially this time of the year. The smell is a great kick start to the summer months and clothes smell fresh as they are hung out to dry or thrown into the dryer itself. This is a product that I would recommend to family and friends.

[This review was collected as part of a promotion.] I am not a big fan of softeners because of the residue it usually leaves in my washer , but downy proved me wrong ! I love the freshness smell that stays with you all day. I also love that it protects your clothes color to keep them like new nive and bright and helps with the wrinkles.

[This review was collected as part of a promotion.] I used this fabric "enhancer" when hand washing clothes on some of my more delicate workout gear, and I was really shocked on how good it smells. It was really easy to use and you really only need a little bit of it. When my clothes hung to dry, they were completely soft, even softer than if I dried them and the elastic returned to normal as if I didn't wear them. I'm not allergic to fragrance, but you may want to be aware of the particularly strong (but delightful!) smell if you happen to be.

Ultra Downy April Fresh Liquid Fabric Conditioner blew me away. I didn't think that it would be much different than the products that I had been using, boy was I wrong. Upon opening the bottle the smell was fabulous. I added the softener to my laundry and the whole house smelling wonderful while I was doing laundry. As I was pulling the clothes out of the dryer, I immediately noticed how soft and fluffy the towels were (yes, I purposefully used it on the towels). Days later I could walk into the bathroom and smell my Downy. It is a new staple in my laundry room supply cupboard. I did receive the sample and tried the product free. And it was well worth it. I will buy the product and recommend it to all I see.