I received the Ultra Downy as a test sample from influenster and have been using it for about a week. It does seem to work as a softener but I don't see ULTRA results. The scent is very faint, some may prefer that but I like a bit stronger smell. It does seem to do the job though.

I love Downy!! I got to try it from Influenster and it is awesome I love the smell and how soft it makes my clothes in my bed blanket it's the best to just freshly get your sheets and blanket wash crawl into bed and have the downy smell engulfing you wouldn't use anything else

[This review was collected as part of a promotion.] I had previously tried to save money by purchasing dryer sheets instead of liquid Downy. I was less than pleased by the outcome. I decided to stick with the old family favorite of April fresh Downy. I always know when the rinse cycle gets going. The smell from the Downy permeates the entire household. My whole home ends up smelling April Fresh. Also, my husband wanted to know why our towels were SO soft lately. I told him that I went back to using April Fresh Downy. He told me not to skimp on that anymore...it was worth the few dollars!

It's been a long time since I have used a liquid fabric softener. I was really excited to try this one free for review. Honestly, the smell was a little overwhelming from the bottle, but on freshly washed and dried towels: heavenly. My husband was so excited to see Downy in our laundry room. It's nice to smell something so spring-like when you're in the midst of winter. Our towels are wonderfully soft too.

[This review was collected as part of a promotion.] Downy Ultra Soft is the best softener I have ever used. It makes my clothes feel very soft. The April fresh scent smells like flowers. I slept like a baby after washing my bedsheets with Downy Ultra Soft. I will definitely make this a regular item on my shopping list.

I have not traditionally used fabric softener in my laundry. When I received my free sample I started using it with my sheets and towels and wow, we all LOVE it. I never thought fabric softener would make such a difference! ! My girls both have sensitive skin and we have had no issues with adding Downy to our laundry.

[This review was collected as part of a promotion.] I really like the smell of the product. However, it doesn't explain exactly how to use it. I wasn't sure if it was supposed to be used as a detergent or if it was an additive to the detergent. I went ahead and used it as the detergent and it definately made my clothes smell nice and soft. I gave it 3 stars because I wish it had thorough directions on the label.

[This review was collected as part of a promotion.] I think this product is amazing! The smell is great and left my clothes feeling so soft and refreshed! I’m definitely going to purchase it for my laundry from now on!! Definitely a winner in my book!

[This review was collected as part of a promotion.] I think that beyond softening the clothes it leaves a really beautiful smell. I could smell it in my kitchen when I had loaded the washer 2 rooms away, no kidding! It is a big extra compared to using only detergent because it won’t leave my clothes soft or with a great scent using detergent by itself

[This review was collected as part of a promotion.] I have used this specific fabric softener in about 5 loads of laundry and love it! There is a apparent difference from when I didn't use the softener on a load to when I did. The clothes feel and smell drastically different. I love that the fresh smell on the clothes lasts while you're wearing them and doesn't fade too quickly. You do not need to fill the entire cap of fluid when you do a load of laundry either. A little goes a long way. I would definitely recommend this to anyone looking to make their clothes last longer and feel and smell fresh after every wash!