Cheaper price from Walmart compared to others.

Reliability!! Last a long length of time!

Great product on my fifth or sixth one, same printer

Same genuine brother toner cartridge but at a lower price than anywhere else.

I only buy OME replacement parts for any of my possessions

Well, it fit right into my Brother printer, considering that I've spent more money on toner cartridges than I ever did for the printer itself, why not?! I never do count the number of pages the cartridge prints, but to tell the truth, I suspect that the chip shuts down the printing, long before the toner is actually empty; that's my guess. Otherwise, it works as advertised.

Standard black toner prints are coming out clean with no issues. I have read previous reviews that the cartridge runs out after 300 prints or so. I am not there yet. I have probably printed 50 pages so far without any issue. I don't know if I will continue to purchase these cartridges in the future only because I think its a little pricey. Very easy to install as well.

I’ve used this ink for a while now, and while it’s a cheaper alternative to the genuine brand, the quality is poor. Because it isn't genuine, I constantly deal with ink dust all over my pages. I have to frequently remove the cartridge, clean it with a soft cloth, and reinsert it just to get a decent print. I only use it because there are no other options for my printer, but the lack of quality is frustrating.

The ink smudges and smears on all my documents. There have been extra lines appearing on all of my documents, and often there is a powdery residue that ends up rubbing off onto my desktop and clothing. I have had this printer for quite some time, and have changed the cartridge multiple times with no issues.

This toner can only print a small fraction of what Brother claimed 1200 pages. you can get 300 pages the most. What a joke! When it shows low toner, it shut down right away even the printout is still in perfect dark black prints. No warning at all. The printer itself is easy and working well. But the toner is a joke!! If you read this, try to find another printer all together.