Cheaper price from Walmart compared to others.

Reliability!! Last a long length of time!

Same genuine brother toner cartridge but at a lower price than anywhere else.

Great product on my fifth or sixth one, same printer

I did not use it yet because I always have a spare one--but since this is a brand-name Brother toner I never had a problem with it. Considering all the printing I do for grad school this is a bargain. Most toners cost nearly double this. TN730 is very reasonable. Walmart delivered this very quickly and I saved some money.

Well, it fit right into my Brother printer, considering that I've spent more money on toner cartridges than I ever did for the printer itself, why not?! I never do count the number of pages the cartridge prints, but to tell the truth, I suspect that the chip shuts down the printing, long before the toner is actually empty; that's my guess. Otherwise, it works as advertised.

This is the genuine article. Good for offices that print small volumes of paper. (If you print a lot, you'll want the cartridges that have more toner, they are more economical.) I learned a hard lesson long ago: when it comes to ink and toner, cheaping out with the "compatible" stuff leads to problems. For trouble-free operation of your printers, always buy manufacturer-brand ink and toner.

This is my first new cartridge for Brother Laser B/W printer. The ink lasts a long time and cartridge removal and replacement is easy. Do not forget to clean the drum unit Corona wire as stated on the new cartridge package. So reasonable and fast compared to old HP Inkjet.

[This review was collected as part of a promotion.] "Brother makes some reputable equipment. In my experience, ""compatible"" toner cartridges don't perform as well or last as long as manufacturer's. Walmart's price for this cartridge was as good as any other reputable store that I could find on the internet

I’ve used this ink for a while now, and while it’s a cheaper alternative to the genuine brand, the quality is poor. Because it isn't genuine, I constantly deal with ink dust all over my pages. I have to frequently remove the cartridge, clean it with a soft cloth, and reinsert it just to get a decent print. I only use it because there are no other options for my printer, but the lack of quality is frustrating.