I am on my first small tub of your new revised product and I have to say I will not be purchasing this product in the future. I have been a loyal customer for many years, the only brand I used, until now. I won't bother to list all the reasons for my disappointment in your new product as they are the same as all previous negative reviews. Bring back the original product, why mess with success.

I was introduced to I Can't Believe It's Not Butter by my son-in-law at a summer barbecue. He served corn on the cob and spead it with I Can't Believe It's Not Butter. It spead so easily and the flavor was as good as "the real thing". So much more convenient than cutting the right amount of butter. I was "sold" and have used it for most of my butter needs for the past 5 years. Great product and I love the spray bottle, too.

We have used ICBINB Lite for years and always thought it was the greatest thing out there, but this new recipe has absolutely no taste. It's just slimy yellow stuff. I haven't tried the full calorie one, so can't comment on it. This really upsets me, and I'm sorry, but I will be shopping for a new light spread. Even the competition has some taste. Bring back the original, please!

[This review was collected as part of a promotion.] I received my "I can't believe it's not butter" spread free as a smiley360 reviewer. I was so excited to participate in this review as a long time user of I cant believe its not butter! Due to various health concerns within my family and my own personal weight struggles, I cant believe its not butter has always been a staple in my food prep arsenal! And the olive oil flavored products are absolutely delish!

[This review was collected as part of a promotion.] I received a free product for the purpose of my review. Opinions are 100% my own. I have been trying different spreadable butters lately. I want to offer my family fewer calories but great butter taste. My whole family was surprised by how great "I Can’t Believe It’s Not Butter! ® - Original Spread " taste!! I have never just swiped a finger in the butter to taste but I had to prove to myself that this tasted just like butter and it was spot on!!! Wonderful price, taste, and only 60 calories!!! Can't get any better!!

If they left the soy out of it and palm oil, kernel. It has a oily, moldy taste to me. I use butter and I actually tried this one(it's spreadable and butter is not unless you bring it to room temperature.I buy it for my husband who does like it. It is his favorite so it stays on my list to buy.

We have used your product for years and loved it. However, we do not like the new recipe and will find another product to use. It is too soft coming out of the refrigerator, does not melt on a warm edible (such as toast) as before, and does not taste as good. I would call it "I Can Believe It's Not Butter". Like the new Coke years ago, it is a failure.

I remember the first time I moved to Canada this was in my dads fridge. I like how it tastes good easier and convenient when I am making toast. I like this as a substitute for butter but butter still has better flavour. I would recommend this margarine as it’s a good price, tastes good and convenient to use.

We've been buying ICBINB Light for many years. The last time we bought it, there was an obvious taste difference. Upon looking at the old tub versus the new tub ingredients, there was a big difference, and now, instead of a 37% vegetable oil spread, it's now a 30% vegetable oil spread. Guess what? I can now believe it's not butter. The same, creamy, smooth, buttery taste is gone. And it now tastes like any other margarine. Sorry guys. We're switching product.

[This review was collected as part of a promotion.] I like the I can't Believe it's Not Butter spread. My 15 year old son said that he really liked it better than our usual brand. The only thing I don't care for is that it really doesn't melt on hot items.