Walmart US Ecommerce Website

GENERAL MERCHANDISE

PHARMACY

GROCERIES

VUDU

SPARK

PHOTO

ADVERTISING

SAVINGS CATCHER

GIFTCARDS

INHOME

AFFILIATE

ONEAPP

LOTUS

HELP

SMART_REORDER

GROCERY

CONV_COMMERCE

fe0d2249-ef86-4093-afc3-ae138b3cff97.c4e2f3ebe2615028ca4725360e25e177.jpeg

I Can't Believe It's Not Butter Original Vegetable Oil Spread (45 oz., 2 pk.)

Our spread of choice for quite sometime. The new shape of the tub is useful when stacking in the fridge.

Catchy title!

icantbelieveitsnotbutter.com

As far as a butter alternative goes, this one isn’t that bad. I buy it because it’s affordable & tastes good

influenster.com

Love this product and have been using it for many years. The taste is great and having it be a spread makes life so much easier.
Thank you

Wonderful!

[This review was collected as part of a promotion.] I Can’t Believe It’s Not Butter has a delicious taste.

Delicious

I use this in place of butter with some of my baking and it really does say "I can't Believe It's Not Butter"!!! The texture is very light and soft.

Baking

We have been useing I can't believe it's not butter for years will continue it is so much better then the other not butters on the market.

wonderful taste

I can't believe it's not butter is great for making cookies and it is great in everything that needs butter

Great taste

This is perfect for almost everything you use butter/margarine on. Very creamy taste and easy to spread.

Really Good

This is the only spread my family uses. I like the texture and it’s great flavor. It goes great on any toast. I highly recommend this product!

This is the only

I use this product daily. It is diet friendly and tastes just like butter. I like the fact that it is healthier for you also.

Used it for several years.

We have been using ICBINB for well over 20 years. The taste has changed slightly off and on over time, but it used to always be a solid go to and was reliable for cooking (replacing basic butter) for our needs. The change recently to a more creamy taste has been a huge change and we are going to look into other products.
It does not mix well, was un needed (have a "creamy" version in addition to "original" would have been great), and is very overwhelming a flavor. I'm sorry to say but this is horrible now and no one in our household wants to buy it anymore. Additionally we certainly do not recommend the new taste to any of our friends or family anymore.
The new design on the side of the containers are nice. That is all.

Changed to over buttery flavor

This butter substitute is far superior than any other spread on the market. I once had dinner with Stevie Wonder and placed this on one of his dinner rolls and HE NEVER KNEW THAT IT WAS NOT BUTTER. This is hands-down THE premier topping of potatoes, corn, bread, or pastries for nearly anyone in this great nation; that is a verifiable fact. However, there is on thing that you will not be able to verify: YOU CANNOT BELIEVE THAT IT'S NOT BUTTER!!!!!11!!!!!

Member photos