It's so smooth and creamy and spreads so well on whatever I use it on. You honestly can't believe it's not butter!

We have been using this brand for many years. I am trying to make smarter decisions and I am not certain this is one but we are trying.

Not happy with the square container over the old round one. It makes it hard to get kitchen utensils in it to get the butter out.

We love this product! The spray which is fat free is our favorite! Recommend the spray to anyone trying to watch their diet.

I prefer I can't believe is not butter brand because of its creaminess. Is soft and not too salty either. Very delicious on my breakfast.

I usually keep a container of this in my mini fridge in case we run out of the teal thing. There is no improvement needed and it is healthy for you.

I love I Can't Believe It's Not Butter. It's so easy to spread and it tastes just like butter. We use it every day

I love the taste of this product!! From putting it on my toast or my pancakes or my baked potato it just enhances the flavors of my food.

I have found that I Can’t Believe It’s Not Butter! ® - Original Spread is great tasting and allows the flavors of fresh vegetables shine through

I’ve been using this on my toast lately, and I really like it. It’s easy to spread. It tastes good. I already repurchased another tub.