I like this kind of butter because it has a good taste I love it on my pancakes or with toasted bread. It made from Plant based oils the good thing it contains OMEGA-3 it good vitamin it a great brand I recommend this kind of butter. #butter #original

[This review was collected as part of a promotion.] I received a free sample from Smiley360, and was anxious to try this butter out, as most healthy-based butters have a bitter or cardboard taste. This was not the case with I Can't Believe It's Not Butter, as the taste of this butter is delicious, smooth and creamy. It's by far my favorite butter, and look forward to cooking more with it.

I Can't Believe It's Not Butter just got even better! Wouldn't use anything else and now won't ever use anything else but I Can't Believe It's Not Butter! The no artificial preservatives and being a Non-GMO product makes this even better then it had been. A even healthier product to use with every meal of the day. It's smooth and great tasting. Not did the product just get even more better for you but the new rectangular package makes space in the fridge much better. What more could one ask for a even better product in a even better package!

The price went up and the buttery taste went down. What is wrong with this picture. If your new ingredients are more beneficial to my health than I can get on board, but the taste is no different than any other oily spread, so why should I spend more for yours?? The thrill is gone with the taste, blah!!

[This review was collected as part of a promotion.] I tried I Can't Believe it's not Butter for the first time and loved it! Used on potatoes it tastes great! I did notice that when I used it in baking it tended to leave the item a tad bit greasy, and the lid of the container does not stay on properly! But overall great product! "I received a free product for the purpose of my review. Opinions are 100% my own."

What did you do with the round tub butter it taste awful the square tub.for over 10 years faithfully I used you recommend you now we are going back to country crock and real butter very disappointed and my 20 grandchildren pointed out the taste they refused to eat it had to throw it away.

I can't believe this is not butter I can't believe I just said that but for reals it's true it tastes exactly like it the texture and I feel the Melt I mean everything about it is butter says butter except for the fact that it's not butter LOL definitely going to repurchase for me and my family

I have used cbinb light for over 20 years. It was a mistake to change such a good product. It now tastes bad and is certainly no imitation for real butter. The consistency is so soft that a dab just slides off the knife. It does not melt well. I regret that I no longer will purchase this product.

[This review was collected as part of a promotion.] I can't Believe it's Not Butter tastes just like butter. It has a smooth taste and melts beautifully on toast and spreads easily on breads. It's a wonderful product and if you haven't tried it you should I received a free product for the purpose of my review. Opinions are 100% my own.

I have been a user of ICBINB since I first tried it back in 2010. I have noticed a difference in the taste lately; I assume it is due to the new changes made in its manufacture. It is still good, but I will need to do some comparisons now with what I used to use in order to justify the expense. I am hopeful it will still be my choice as I am loyal to my selections unless proven otherwise.