Easily the best streaming device I've ever owned. UI is great, performance is next to perfect with perfect playback and inputs are smooth as butter. Plays remux files from my Plex server with no issue.

Absolutely recommend. If you're in the Apple eco system, these are no brainer. The smoothness of these and offerings puts even our smart TVs to shame. Not to mention, they can serve as a home hub for HomeKit/Apple Home.

It's priced a little high for technology that's a few years old, but it's a great product that works extremely well. I'm extremely pleased with the performance and quality. I would buy again and I would recommend this.

My only complaint is that it does not hold connection to an Xbox controller. Otherwise, the remote is great - simple. App options are pretty impressive. Not sure why people hate on Apple Tv.

I found the Apple 4kTV easy to install and set up. In my case I connected the device over HDMI to a receiver that is connected to my TV using HDMI eArc. I had to upgrade the HDMI cable that I originally used between the 4kTV and the receiver as the 4kTV would not enable the 4k video setting otherwise. The eArc functionality works fine to turn on and turn off the TV and receiver just using the 4kTV remote. The picture and sound quality are similar to the device that this unit replaced. Downloading apps was easy. The primary reason that I bought this device was so that I could use my Apple earbuds when watching TV. My hearing isn’t great anymore so using earbuds really helps. This feature works well, except for one issue. Using the earbuds always turns off the TV speakers. There are no settings or workarounds to avoid this. Hence it is not possible for one person to be using earbuds while another person listens to the speakers. For me this means that I can’t use earbuds while watching TV with my wife as she doesn’t like to use earbuds or headphones. The second issue is the remote. The sensor wheel that enables one to scroll around by sliding one’s finger is unusable. When you slide to the item you want to select and then go to push the select button in the middle, the curser position typically changes as you move your finger to the button. Unbelievably twitchy! Once on a menu item you have to carefully lift your finger, move your finger to the center of the select button, then depress it. Even after practicing I was unable to reliably accomplish what I wanted. Luckily there is an option to turn off the “slide around” capability and just use the left, right, up, down, and select buttons. This makes things enormously better but is still not without its faults. Because all five of these buttons are on a contiguous, smooth surface, I often depress the select button when I mean to select one of the other buttons. Very, very annoying, especially when speeding through a basketball or football game. The third issue is the navigation. Clicking on the home button takes one to Apple TV, not the screen where you select applications. You have to hit home a second time to get there. Maybe there is a setting that can change this behavior but I have yet to find it. The bottom line for me is that the device works fine as a streaming channel gateway. However, the ease of use is quite a bit less than I would have expected from Apple.

A significant improvement in picture quality compared to a Roku Ultra. The images on the Roku appeared overly saturated and unnatural. Skin tones look more natural when streaming through the Apple TV box; there are better blacks and less banding. These were compared side by side in an LG G4 TV.

This is the easiest device I have ever used both for ease of connection and ease of use. Installing wanted/needed apps was quick and efficient. I had my TV entirely set up in no time at all. The quality of the picture and the vibrancy of the colors is so much better than the fire stick I had previously.

Physically slick but disappointing smart home functions. The curated Apple App store has only a limited choice of very pricey apps for my IP cameras. Very poor in comparison with alternative smart TV dongle options. Also I don't see how this device can be the effective hub of any smart device ecosystem when it is inactive when the TV is turned off., and there is no native control of Apple Home devices. Also there is the wider issue of Apple Home (previous Homekit) easily breaking with my smart home devices (e.g. Leviton). Save your money and get something better.

its a breeze to setup. And it was straight forward for me to download apps that are needed for me. The interface is a lot better than other connecting devices. Siri search is blessing. I have almost stopped typing to search. It just needed an additional wire that I have to tuck it to not being visible hanging out from my TV.. but other than that everything is good. Remote is pretty intuitive.. the scroll and search is a new experience.

Love the Apple TV, decided to get the Ethernet version I have a monitor didn’t want a tv so this was the better alternative than dealing with the fire stick and Roku, it’s a no brainer especially in an Apple ecosystem pairs well with HomePods mini, the remote battery life is also better than expected can go with periods on not charging it and the set up is more easier if you use an iOS device to set it up