The Apple TV is a pretty good streaming device. The Roku is more into. It is easier to use for most people. Apple TV doesn’t have ads so this pros and cons I would say it’s kind of expensive for what you get and with the price increase that they just had it’s not worth it.

My TV came with google TV pre-installed, which isn’t the best. The apps don’t work, aren’t available, or are slow. The Apple TV alleviates all these problems, and being an Apple product, works flawlessly with other Apple products in the ecosystem. Whether casting, or controlling the TV from my phone, it’s fast and seamless. If you use Apple devices, or want the best option for a smart TV, this is the direction to go. Even though the price recently increased, I would still buy this again.

Its worth the investment. I have 5 TV's with Roku systems that all went down with the last ROKU software update. ROKU is helpless to fix it so I was forced into Apple TV to play from my home media server. I learned the Apple TV is a far superior product over the ROKU ultra. It decodes 5.1 aac audio vs the Roku's limited 2 channel decoding. And the media player apps are superior. My home movie collection now looks like Netflix or Hulu. Every movie off the network storage drive has movie poster thumbnails. It rocks.

These are the best for any TV, given most situations. Clean interface not riddled by ads. Easy to set up, solid, reliable performance. Remote has incredible battery life. Picture quality is easily configured. Pro users might be a bit dissuaded by lack of pass-through for TrueHD, but the pros outweigh alternatives for me in this regard. Remote may have a slight learning curve for some users, but it's worth it, and those users tend to love it.

I am so glad I got it and didn't wait. This has made my TV experience wonderful again and no longer frustrating. And it has breathed new life into my television.

A significant improvement in picture quality compared to a Roku Ultra. The images on the Roku appeared overly saturated and unnatural. Skin tones look more natural when streaming through the Apple TV box; there are better blacks and less banding. These were compared side by side in an LG G4 TV.

This is the easiest device I have ever used both for ease of connection and ease of use. Installing wanted/needed apps was quick and efficient. I had my TV entirely set up in no time at all. The quality of the picture and the vibrancy of the colors is so much better than the fire stick I had previously.

Discounted from Apple, this is a great item to make almost any TV a smart TV and seamlessly allows you to merge the functionality of your Apple devices and your TV. My last one was fried in an electrical storm.

its a breeze to setup. And it was straight forward for me to download apps that are needed for me. The interface is a lot better than other connecting devices. Siri search is blessing. I have almost stopped typing to search. It just needed an additional wire that I have to tuck it to not being visible hanging out from my TV.. but other than that everything is good. Remote is pretty intuitive.. the scroll and search is a new experience.

Physically slick but disappointing smart home functions. The curated Apple App store has only a limited choice of very pricey apps for my IP cameras. Very poor in comparison with alternative smart TV dongle options. Also I don't see how this device can be the effective hub of any smart device ecosystem when it is inactive when the TV is turned off., and there is no native control of Apple Home devices. Also there is the wider issue of Apple Home (previous Homekit) easily breaking with my smart home devices (e.g. Leviton). Save your money and get something better.