Highly unreliable. The, "fix" for many problems is to uninstall and reinstall. Does not come with everything needed to set up. The remote has 0 indicators on it. Often need to reset the device by unplugging it as, "clearing cache" through the software does not work. It really is an unrefined piece of tech for what you pay for. I am literally using it to stream or display an ipad. Also, you MUST have an apple device to set it up, like the rest of the crapple eco"system"

Having owned virtually all of the streaming devices on the market, this is by far the most dependable and responsive one available. The setup, and menu options are beautifully done and all executes flawlessly. Get the Ethernet version if possible as that will be your most stable connection. I have 3 of these on multiple devices now.

[This review was collected as part of a promotion.] I had previously bought a Roku from Target a year ago just for it to fail on me. My roommate has an older Apple TV we have been using in the mean time and thought it was time to get my own. Apple has always had quality products so was okay spending the extra money compared to a new Roku. Works smoothly and everything, no complaints.

Excellent product. We had three different streaming devices and this was the first one that to date we have had zero issues with it. It works very similar to an iPhone so for my wife it was very intuitive. Our only frustration was that we didn’t try an Apple TV device prior to all the others that never really worked as designed.

Another great Apple product! I love this box. If you don’t have a smart tv this Apple TV will turn any TV into a smart tv! You can have all your apps that you need to stream. If you stream stuff straight from your phone or other device then you can mirror it to the box and it works perfect on your tv. I love that the most about it! Everything is crisp, fast and clean as you get with all apple products! If you have a smart tv already then it’s really just an extra apple accessory and not really necessary. Haha Great product as usual by Apple though!

We've tried Google devices, Roku, and we switched them all to AppleTVs a few years ago. Yes, the AppleTV is the most expensive "mainstream" streaming device. But it is also the best performing and best user experience. I purchased this to replace an older AppleTV HD. It is sooo much faster to use when it comes to updating and installing updates. My old AppleTV HD would take almost 40 minutes to install a system update. This AppleTV takes about 15 minutes at most (depending on internet speed to download).

Solid streaming box! Performs as expected in a secure ecosystem. The remote for this iteration of Apple TV 4K is a lot better than the earlier predecessors (upgraded from the first generation of the Apple TV 4K). Amazing picture quality just as expected!

I switched from a Firestick 4K Max to an Apple TV and there’s no comparison , especially if you’re used to the Apple iOS type interface. The first thing I noticed was a marked improvement in audio and video quality. It integrates seamlessly with our iPhones and iPads , the remote is extremely well built and navigation is very quick and responsive. While this is certainly more expensive than the Firestick, it’s well-worth it in my opinion. I ordered a second for another TV in our house that had a Firestick.

I'm really thinking or hoping that I received a... "Dud"?? My current 2021 model has much better picture quality and transitions through screen selections just as fast as this new model "touts" to do! I'm returning this item asap! I definitely wouldn't invest the additional money for the disappointment that I experienced...

We purchase the Apple TV for our new screen TV as recommended to us. Easy to use and made a difference in the picture. Small and easy to store, you differentially will not be disappointed. Be aware you must update apps you use at first repeatedly