[This review was collected as part of a promotion.] The smell of the soap is pretty okay, it's no mountain breeze fresh but it does have this soft smell of baby. It did hold true to it's sensitive for my baby and even my husband who also has incredibly sensitive skin. That said I don't feel there is any particular hype or need to buy this brand. I've used other brands that work just as well and are cheaper than Dreft. So because there's nothing that really makes this product stand out against all the other sensitive skin products, this stuff gets a 3 out of 5 stars. Also the smell doesn't stay very long and I like to have that clean nice smell for a long while. This smell stayed a week before it just started to smell like the wood of my baby's dresser.

[This review was collected as part of a promotion.] My baby has eczema and sensitive skin so her pediatrician recommended Dreft for washing all her clothing. I love that the hypoallergenic formula makes it tough on the stains but gentle on my baby's skin. My absolute favorite is the scent of the clothing after washing. It's the same scent as my baby and I love it so much that I use it to wash my own clothing too. Will definitely buy more for washing all our clothing at home.

[This review was collected as part of a promotion.] I hands down love this laundry detergent for my babies. The scent is light and like no other, it smells so good. It makes their laundry feel soft and is I've noticed its been able to lift out some light stains on their clothes. It has no color and is easy measure using the provided lid/cup. I recommend this detergent to anyone having a baby and will purchase as gifts and for myself for time to come.

[This review was collected as part of a promotion.] My daughter is all over the place now, sometimes I'm not even sure what is on her clothes. This is the only detergent I will use for her laundry, it is gentle on her skin yet tough enough to get just about any mess out of her outfits! It has a soft smell and isn't full of dye & perfumes, which makes me feel better about what is on her delicate skin.

[This review was collected as part of a promotion.] My kids have sensitive skin and along with the great smell and spotless wash - their skin has not had any issues so I’d feel comfortable recommending this to others to try out if that is a concern you have with your loved ones

[This review was collected as part of a promotion.] This detergent is great to use for our little girl who has extream dry skin + excema. This detergent does not dry out her skin more and it does not leave her skin irrtated. The smell is haven. This detergent works wonders leaving my babies clothes clean and smelling havenly.

[This review was collected as part of a promotion.] I have 2 new grandbabies. I want to make sure I use the best on their clothes. This is for newborns and is hypoallergenic. It's also great for HE washing machines. This is 100 ounces and is good for about 64 loads. I feel great using this for my grandchilds laundry. This gets the clothes really clean and they smell wonderful. I will definitely keep using this for my babies.

I have never had an issue with his laundry detergent for my newborns who have very sensitive skin and eczema. I would like the smell of it it isn’t too overpowering but it just reminds me of a baby. It gets all the spit up and all leaks from the diaper cleaned up.

Draft products for babies oh my God I cannot tell you how much I invest in this detergent It's such a great product it's great for sensitive skin for your baby and I do recommend I still use this for my 5 year old.. It has a great pleasant smell I can not get enough from this.

I bought this thinking the reviews of the new scent were being a little dramatic. Nope, it’s really that horrible I can’t believe I bought the largest size and am stuck with it!!! Like it doesn’t even resemble the original scent. I am so disappointed in this new product. The scent is truly nauseating as I read in other reviews.