I was hesitant to buy a bed in a box was pleasantly surprised at the quality & comfort of this mattress. It it firm but not hard. I couldn't be happier.

I love it. The firmness is just right for me. I don’t really feel the coolness but overall great but. It immediately came to size within a few hours of opening but I still gave it 24 hours before I slept on it.

Easy to unpack. Quick setup. The mattress is a bit softer than expected, so if you’re wanting something semi-firm or firm I would recommend a different one. Otherwise it is comfortable and clean and so far child loves it.

Very comfortable and cool. I was always skeptical of the memory foam mattress due to being stereotypically hot this mattress is very cool, firm and soft all at the same time.

We bought a new mattress for our son. He raves about how great the mattress is. We compared mattresses and prices with other businesses and Sams turned out to be the best for us.

I would not say this is a Medium Firm mattress, this was very soft, too soft, we had to return it. On a positive side, the return process was fairly easy and they were extremely helpful.

This mattress is comfortable once it completely expands. It did take a week to completely expand. It smelled the first couple days from the foam, other than those 2 things, GREAT purchase !!

Although the mattress is advertised as 12 inches, mine has only reached 10.5 inches and it's been 5 days. Other than that I do feel like it's super comfy! But since it's not expanded fully it's not sitting on my box spring correctly

I bought this for a Murphy bed that I made and after guests used it they gave me great feedback and said it was very comfortable. Easy setup too. Just open it and let it expand for a day.

Nice mattress. Well packed. Very comfortable. I will definitely buy again. . . We bought two of them for our children. My wife sleeps with them now . . . : )