[This review was collected as part of a promotion.] I'm usually not big on "convenience" items, but this one just makes so much sense. The cap design is perfect. There's nothing to flip up or open or even turn over, you just pick it up and squeeze to dispense. Store it with the cap/opening down, and it does not drip. Seriously, not a single drop. There's not even residue from dispensing it that gets left on the aperture and then gets gummy or transfers to surfaces. I'm halfway through the bottle now and I am sold. Hoping they'll make it in a slightly larger container soon. And it's Dawn, so the soap works great and can handle any and all dirty, greasy dishes my family can come up with.

We can no longer use this soap. The new scent is off-putting and very strong. I can't cook in the kitchen if we're washing dishes, as the smell of the Dawn overpowers everything else. Which is awful as it's a BAD smell. Worse, this new formula doesn't rinse off. I've tried using less soap. I rinse my dishes at least twice as long as I used to, and not only do they still smell bad after they dry, but I can taste the soap in my food and drink, especially when it's on cooking vessels like pots. I have actually thrown out pasta after boiling it and tasting the Dawn soap while eating it. We are switching brands, as it's intolerable. I really loved you old formula, sad to switch after a lifetime of using Dawn.

[This review was collected as part of a promotion.] This Dawn Platinum Dish Soap has a nice scent and works magic. It breaks up grease in no time and leaves dishes nice and clean. No residue is left over or greasey feel. The no flip design is a great new added feature.

[This review was collected as part of a promotion.] I received a free bottle of Dawn Platinum EZ-Squeeze, Refreshing Rain Scent and I love it! This bottle makes doing dishes even easier. I've always loved Dawn and now I love it even more! I highly recommend this new and improved version.

[This review was collected as part of a promotion.] This stuff is awesome it has the same great DAWN grease fighting power. The smell is amazing and leaves my hands feeling great! My favorite part is the convenience of the EZ squeeze bottle it helps with less waste so the product last way longer, we all know you only need a tiny bit of DAWN to get the job done!.

[This review was collected as part of a promotion.] I will never buy my dish soap any other way. I typically buy the big bottle of dawn and put it in another pump bottle for easy dispensing, I won't do that again because this bottle is amazing!! There are no leaks at all. Also the Dawn Platinum cuts through grease so well. Greasy bacon pans are no match for Dawn! As for the scent I spanned it at first and it smelled good, then after a few dishes it didn't smell the greatest. But now that I have used it for a while I don't even smell any scent anymore. Buy this bottle of dish soap, you won't be disappointed.

[This review was collected as part of a promotion.] The title says it all. We love the dawn platinum even more than the OG formula. It cuts through grease like it wasn’t even there. We use it around where our deep fryer is and it’s like we don’t even have one on our counter! Best investment ever

[This review was collected as part of a promotion.] The Dawn platinum ez squeeze dish soap is amazing. It gets dishes clean without leaving a residue. It takes less but cleans way better than regular dish detergent. The smell is subtle and not overpowering. It removes stuck on foods easy to clean.

[This review was collected as part of a promotion.] The Dawn Platinum EZ Squeeze in Refreshing Rain is a game changer. Dawn is still the best dish soap around, but now it has the most convenient bottle. It is easy to squeeze and there was not any leakage from the bottle after I removed the seal.

I recently got a new bottle of this dish soap. I love the bottle design, but I thought something was wrong with the scent the first time I used it! Come to find out this is the new normal. It seems to dry out my hands more, and definitely affects my fragrance-sensitive nose a lot more. I’ll be going back to a brand with something more subtitle next time.