[This review was collected as part of a promotion.] I like this new bottle design because it stays true to the promise -- no time wasted flipping the bottle to pour soap onto the sponge or into the sink, no messy "crust" on the spout when you are done.

[This review was collected as part of a promotion.] The no-flip squeeze bottle was very intriguing. It is so much easier and more convenient to use than the regular bottle or the foaming bottle. You don't even have to squeeze very hard. A little goes a really long way. The scent is actually very nice too. It really is a refreshing smell. The best part about the bottle is that it doesn't leak. It is completely mess-free.

[This review was collected as part of a promotion.] I have always loved Dawn because of how well it cleans off grease. That has never disappointed me. What I love most about this product is how easy it is now to dispense it. No struggling to get the top open and then to get it upside down to squeeze out. With this, it's already facing in the right direction!

[This review was collected as part of a promotion.] Okay I didn't think much of this but now I absolutely love it. It's way less messy than other traditional bottles. It's quick and easy. It seems so silly to like a soap bottle so much, but for me it's one less thing to clean later. This actually makes sense! I love it. I have officially switched to the EZ squeeze bottles.

[This review was collected as part of a promotion.] I love the new dawn ez squeeze bottle design so much, it makes washing dishes so much faster for me. I love that I dont have to stop to flip open a top or turn the bottle and wait for more to slowly drip down when it’s low on the old design. The new designed bottle makes is so easy for me to just pick it up, squeeze the amount I need and place it back on the sink, no waiting no mess. The dish soap cleans dishes beautifully and grease comes off my pots quickly. I have already purchased this 2 more times because I love it so much

We can no longer use this soap. The new scent is off-putting and very strong. I can't cook in the kitchen if we're washing dishes, as the smell of the Dawn overpowers everything else. Which is awful as it's a BAD smell. Worse, this new formula doesn't rinse off. I've tried using less soap. I rinse my dishes at least twice as long as I used to, and not only do they still smell bad after they dry, but I can taste the soap in my food and drink, especially when it's on cooking vessels like pots. I have actually thrown out pasta after boiling it and tasting the Dawn soap while eating it. We are switching brands, as it's intolerable. I really loved you old formula, sad to switch after a lifetime of using Dawn.

[This review was collected as part of a promotion.] This is my favorite dish soap in the world! I always turn it upside down in the bottle to make sure I get every last drop. This easy squeeze bottle is AMAZING! Also, I love the no mess cap. The top of the cap usually gets coated in soap and this is the perfect solution for that! Great job Dawn!

I ran out of my favorite dish soap which is dawn ultra platinum. When I was using the new bottle I became aware of a smell that just made me sick. It’s apparently a new refreshing rain scent. Headache inducing. I threw the bottle out and switched to Palm Olive Oxy. Your new scent is horrible.

[This review was collected as part of a promotion.] We always use this dawn products. This is very nice. When I saw this it attracts me to buy. The packing is nice. The squeezing packing is very interesting. I can keep inside and when I want I can just squeeze and use it.

[This review was collected as part of a promotion.] Dawn is my go-to for greasy stuff. It's the only dish soap that cuts thru grease. With this new EZ squeeze bottle, I find that too much comes out. But I do like the concept. It's hard to explain the Refreshing Rain scent, it's light and smells "soapy" but in a good way.