[This review was collected as part of a promotion.] Dish soap hasn’t changed much over the years, so I admire Dawn’s innovation. I was already hooked on Dawn powerwash soap, and I was excited to try the new EZ squeeze bottle for more heavy-duty cleaning. It did not disappoint! It makes washing dishes simpler and neater. I don't have to deal with gross caps and soap spilling down the sides of the bottle while I wash dishes. It is easy to dispense soap with a squeeze and doesn't spill or leak.

[This review was collected as part of a promotion.] I have been using this for over a week. As someone that does not have a dishwasher and still hand washes this has been a game changer. I am not sure what else they put in this then the regular dawn I have been using but this stuff is awesome. Those dishes that are hard to scub this helps alot and breaking down that crud.

I was so excited when I bought this product thinking it was going to be great but it’s not. I don’t know if they changed the formula. It does not work on stuck dirt. I left it overnight on a pot that I used the night before and didn’t do anything; had to scrub a lot.

[This review was collected as part of a promotion.] Dawn Platinum EZ Squeeze Refreshing Rain is a beneficial change. The squeeze cap at the bottom of the bottle makes it so much easier to squeeze in the amount of dish detergent that you need without making a mess. I like that I can squeeze and go! No messy cap to have to rinse and deal with. There is no residue left over after squeezing this detergent into the sink. I can set it on the counter without worries. I like this bottle so much better than the the standard flip cap bottle. Also, no need to turn over the bottle and wait when the detergent gets low. Just squeeze and go. My only cons are I wish the size of the bottle was bigger, and I would like for this to be a refillable product. As for the quality of the liquid, it is great as usual. Really gets my dishes clean without a lot of scrubbing. Don't have to use a ton of it either.

[This review was collected as part of a promotion.] This is Dawn’s best dish detergent ever! I was skeptical of the No Flip No Mess cap design but it absolutely works! All I have to do is grab the bottle and squeeze the amount of detergent that I want and there is no flipping the bottle up and no dripping mess. The detergent has an amazing scent and leaves dishes sparkling clean.

I have just finished my first Dawn EZ-Squeeze Bottle. The Dawn inside the bottle is as great as ever. The bottle and the way it dispenses the product are superb! I love the way it delivers the product and yet does not drip. In my opinion, in the world of packaging, it is as good as it gets!

[This review was collected as part of a promotion.] I am in love with this soap!!! It smells so good and it lathers amazingly! I keep buying it now as it's really good for getting hard grease off my pots and pans and I don't have to soak my dishes anymore at all. Love love love!!!!

So like a few others have stated, the new scent is awful. It might be "passing safety" standards but something about the new scent makes me want to literally throw up. Didn't realize it had changed because I had stocked up a few bigger bottles last year. Ill be using dawn ultra for now, but its not near as good as platinum was. Now it just smells like vomit. I recommend literally every person who works at dawn to go swing by a store and take a sniff of your new scent and tell me it smells anything like rain. The higher ups, including CEO/CFO/COO/President should do the same.

What were you thinking P&G?!?! The new fragrance does NOT smell like fresh rain, rather, like someone’s cheap cologne. It is overpowering and I had to rewatch items several times to get the smell out. Please offer either unscented or return to the original scent.

[This review was collected as part of a promotion.] I got this Dawn Platinum EZ Squeeze Refreshing Rain to try out and I love it! This design should have been made years ago. It's perfect when you only have 1 hand to work with. My husband didn't think it was a good idea at first because he thought it would leak. We've been using it for about 2 weeks now and it hasn't leaked once. Works great!