[This review was collected as part of a promotion.] I received the Dawn Platinum EZ Squeeze complementary for reviewing purposes, and I’ll never use any other squeeze bottle but this one. It just works great! I already knew how great the dawn products were, but now this new bottle just made it that much more great! I highly recommend this product.

[This review was collected as part of a promotion.] I'm usually not big on "convenience" items, but this one just makes so much sense. The cap design is perfect. There's nothing to flip up or open or even turn over, you just pick it up and squeeze to dispense. Store it with the cap/opening down, and it does not drip. Seriously, not a single drop. There's not even residue from dispensing it that gets left on the aperture and then gets gummy or transfers to surfaces. I'm halfway through the bottle now and I am sold. Hoping they'll make it in a slightly larger container soon. And it's Dawn, so the soap works great and can handle any and all dirty, greasy dishes my family can come up with.

[This review was collected as part of a promotion.] Dawn is my favorite brand of dish soap. It works the best! With this new bottle (kind if like a mustard or ketchup bottle) it makes it easier to dispens. The lid doesn't get all gunky like the original bottles too! Love everything about this!

[This review was collected as part of a promotion.] I love this soap. It does a great job at fighting grease, cleaning dirty pots, and even getting stains out of clothes. It may be weird, but I find the scent calming. The design of the bottle is ingenious. No flipping of the bottle is convenient and means no goopy mess in the cap. All you have to do is squeeze out however much you need. I was a little concerned that the soap might seep out of the bottle, but it did not. All I can say is--why didn't someone think of this sooner?

[This review was collected as part of a promotion.] This us something new I tried and let me tell you. I love it! Its soo practical, and convenient to use. It's also mess free, and slip free which I hate with the other bottles when I would have to grab them with my wet hands just to dispense some soap. But this will my next addition to my sink family.

[This review was collected as part of a promotion.] I never realized how much better could an upside down dish soap bottle be! It’s so much easier and faster than having to flip the normal bottle and it doesn’t spill or make any messes. And when it’s getting low, it comes right off instead of having to wait until it falls down

[This review was collected as part of a promotion.] I’ll really like the new packaging is so nice and I really like how it is 4x’s the power! No flip, no mess. It gets my dishes clean and the ingredients aren’t too tough on my hands. Every drop contains cleaning ingredients and I love the fresh rain scent!

[This review was collected as part of a promotion.] The Dawn Platinum EZ Squeeze Refreshing Rain is quite the product. The EZ squeeze bottle is truly amazing. You squirt the dish soap.out and then store the bottle with the opening down. I totally be expected to have to clean up dish soap every time I used it. There was no mess, not even a little drizzle. It was completely clean. Plus, as always you get the cleaning power of Dawn, that is tough on dishes but not your skin. I love it!

I love dawn and have used the refreshing rain for a while now and it honestly was what I enjoyed about washing dishes, the scent was calming!! This new scent sucks and stinks like an old camp! Please change the scent back so I can enjoy washing dishes with the calming smell again!!

[This review was collected as part of a promotion.] This squeeze tube is very convenient for washing dishes. You don't have to mess with a lid or try to store it upside down to get the last bits closer to the dispenser. I haven't had any of it leak either.